Sr Specialist, Brand Development & Integration

1 Month ago • 3-5 Years • Editorial • $91,900 PA - $114,800 PA

Job Summary

Job Description

The Sr Specialist, Brand Development & Integration at Disney's Corporate Brand organization will play a crucial role in executing the company's enterprise-wide YouTube initiative. This involves partnering with the Sr. Manager to implement strategic changes to Disney's YouTube approach, manage the branded YouTube ecosystem, and collaborate with internal and external stakeholders. Responsibilities include tracking deliverables and milestones, prioritizing efforts across branded channels, utilizing YouTube analytics for performance tracking, identifying key performance indicators, and ensuring content uploads, metadata management, and legal compliance. The ideal candidate will possess strong business development, strategic thinking, relationship management, and analytical skills, along with experience in the entertainment industry and familiarity with YouTube's functionalities.
Must have:
  • 3+ years strategy/business management exp
  • 2+ years Entertainment experience
  • Proficient in Microsoft Office Suite
  • Strong analytical & communication skills
  • YouTube knowledge (formats, policies, KPIs)
Good to have:
  • Digital content background
Perks:
  • Bonus
  • Long-term incentives
  • Full benefits package

Job Details

Job Summary:

The role of Disney’s Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives, and campaigns to both protect and grow our brands and key franchises. 

The Sr Specialist, Brand Development & Integration will play a critical role in driving the execution of our enterprise-wide YouTube initiative.  The Specialist will partner with the Sr. Manager, Brand Development & Integration as well as other team members to implement strategic changes to The Walt Disney Company’s approach to YouTube while also playing a key role in the governance and stakeholder management of our branded YouTube ecosystem. The ideal candidate will have a strong background in business development, strategic thinking, relationship management and performance analytics.

Responsibilities:

  • Business Initiative Execution:

    • Support managers in tracking of deliverables and key milestones

    • Maintain and track detailed plans with key stakeholders

  • Enterprise-wide Prioritization & Strategy Development:

    • Track priorities and efforts across branded channels

    • Stay abreast of industry trends, audience behavior, and competitive landscape

    • Support in the coordination of work across internal teams

  • Monetization and Content Performance:

    • Utilize YouTube analytics to track key KPIs for content and channel performance and incorporate into presentations to help inform decision making

    • Identify key performance indicators and enterprise-wide pillars for content success

  • Collaboration & communication:

    • Build and maintain relationships with key internal and external stakeholders to share and implement best practices for content uploads, metadata management, and legal compliance

    • Serve as the primary point of contact for managing the enterprise YouTube relationship

Basic Qualifications:

  • 3+ years of strategy, business management experience or related experience

  • 2+ years of Entertainment experience

  • Demonstrated ability to work effectively in a fast-paced, dynamic environment

  • A proactive and positive attitude and a desire to get things done

  • Proficiency with Microsoft Office Suite

Preferred Experience:

  • Digital content background

  • Experience and familiarity of YouTube (Formats, Policies, KPIs, etc.)

  • Strong quantitative and analytical skills

Education

  • Bachelor’s Degree or equivalent experience


The hiring range for this position in Burbank, CA is $91,900 to $114,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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