Sr Specialist, Brand Development & Integration

The role of Disney’s Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives, and campaigns to both protect and grow our brands and key franchises. 

The Sr Specialist, Brand Development & Integration will play a critical role in driving the execution of our enterprise-wide YouTube initiative.  The Specialist will partner with the Sr. Manager, Brand Development & Integration as well as other team members to implement strategic changes to The Walt Disney Company’s approach to YouTube while also playing a key role in the governance and stakeholder management of our branded YouTube ecosystem. The ideal candidate will have a strong background in business development, strategic thinking, relationship management and performance analytics.

Responsibilities:

• Business Initiative Execution:

  • Support managers in tracking of deliverables and key milestones

  • Maintain and track detailed plans with key stakeholders

• Enterprise-wide Prioritization & Strategy Development:

  • Track priorities and efforts across branded channels

  • Stay abreast of industry trends, audience behavior, and competitive landscape

  • Support in the coordination of work across internal teams

• Monetization and Content Performance:

  • Utilize YouTube analytics to track key KPIs for content and channel performance and incorporate into presentations to help inform decision making

  • Identify key performance indicators and enterprise-wide pillars for content success

• Collaboration & communication:

  • Build and maintain relationships with key internal and external stakeholders to share and implement best practices for content uploads, metadata management, and legal compliance

  • Serve as the primary point of contact for managing the enterprise YouTube relationship

Basic Qualifications:

• 3+ years of strategy, business management experience or related experience

• 2+ years of Entertainment experience

• Demonstrated ability to work effectively in a fast-paced, dynamic environment

• A proactive and positive attitude and a desire to get things done

• Proficiency with Microsoft Office Suite

Preferred Experience:

• Digital content background

• Experience and familiarity of YouTube (Formats, Policies, KPIs, etc.)

• Strong quantitative and analytical skills

Education

• Bachelor’s Degree or equivalent experience