Strategic Planner

5 Months ago • All levels

Social Media

Job Description

WeMoms seeks a Strategic Planner to create engaging content for mothers, partners, and internal teams. Responsibilities include writing brand content (articles, quizzes, social media posts, etc.), developing social media strategies, drafting responses to commercial briefs, and monitoring market trends. The ideal candidate will possess strong writing skills, understand the target audience, and work collaboratively with the creative, sales, and strategy teams. The role demands a creative individual capable of understanding and addressing the needs of mothers while aligning with business objectives and partner needs. Success requires a deep understanding of social media trends and best practices.

Must Have:

Excellent writing skills
Social media expertise
Creative campaign development
Market trend analysis
Collaboration with teams

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

About WeMoms

Founded in 2014 by Dino Jaegle, WeMoms is dedicated to making womanhood easier and more fulfilling. Our app offers personalized guidance, a nurturing community, and practical tools designed to empower moms with confidence and joy.

In 2021, WeMoms joined forces with Voodoo, the largest French unicorn and a global leader in mobile games. This partnership allows WeMoms to leverage Voodoo's expertise and resources while maintaining its independent spirit.

Today: With 4 million downloads, 150,000 daily active users, and $10 million in annual recurring revenue (ARR), WeMoms is experiencing exciting growth.

Role

WeMoms is looking for its new Strategic Planner! The role is key, the mission varied and the responsibilities important.

The copywriter's role starts with understanding the issues of three characters in the WeMoms adventure:
The Moms: the most important character. These are the users of the WeMoms application and social networks. Young or expectant mothers, aged between 25 and 40, they need to feel understood, supported and visually accompanied in their maternal journey.
Partners: WeMoms' commercial partners are brands whose products and services are relevant to Moms, and who need visibility and impactful graphics to captivate their audience.
The WeMoms team: the WeMoms team has its own identity, energy and style. The art direction is the embodiment and visual signature of this identity.

Responsibilities

Writing brand content based on creative briefs 📝 (articles, quizzes, tests, banners, competitions, social network wordings, etc.): being able to analyse editorial requirements and identify relevant information, in order to combine the partners' objectives with the real needs of Mums.
Writing social network content ✍️: thinking about and creating content for the various WeMoms communities and creating closeness and engagement (Facebook, Instagram, Pinterest, Tik Tok, LinkedIn). 👉 Knowing how to talk about everything, without taboos.
Drafting responses to commercial briefs ⭐️: in partnership with sales (campaign recommendations): responding to commercial solicitations by thinking up advertising campaign concepts.
Monitoring 👀: which accounts are exploding on Tik Tok? What are the writing trends of the apps that are a hit? The keywords most used by influencers who are making the buzz? being connected to the excellence of our market to translate best practice into our day-to-day work.
Working closely with a creative team (particularly graphic designers), sales team and strategy team.

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