Strategy & Growth (Trade Marketing)

1 Month ago • All levels

Job Summary

Job Description

The Trade Marketing Manager will develop and execute trade marketing strategies to enhance corporate branding and market presence, including planning and managing on-ground activations. This role includes leading B2B marketing initiatives, overseeing LinkedIn marketing, coordinating cross-functional teams, and managing budgets. The role involves creating content, building relationships with external partners, and reporting to senior management. The ideal candidate will have experience in corporate branding, B2B marketing and on-ground activations and should be adept at handling external coordination and managing projects with high energy and attention to detail.
Must have:
  • Experience in corporate branding and trade marketing.
  • Experience with LinkedIn marketing and content management.
  • Strong project management and detail-oriented approach.
  • Excellent communication and interpersonal skills.
Perks:
  • Flat and transparent culture with an incredibly high learning curve
  • Swanky informal workspace which defines our open and vibrant work culture
  • Opportunity to solve new and challenging problems with a high scope of innovation
  • Complete ownership of the product and chance to conceptualize and implement your solutions
  • Opportunity to work with incredible peers across departments and be a part of the Tech revolution
  • A chance to be associated with big impact early in your career

Job Details

About WinZO Games  

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming ecosystem in India. WinZO in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO has so far raised over $100MM and is backend by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari.

 

WinZO with a data driven DNA is working towards becoming the one-stop-shop for online gaming users spread across every household in Bharat. With a vision of becoming a household name for Bharat, catering to their entertainment needs through interactive engagements, Paavan Nanda (co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users.  


WinZO, which hosts 100+ games in 12+ languages, has 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 150+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey etc.,

WinZO is continually working towards revolutionizing the gaming ecosystem by creating a complete entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers. 


WinZO Values: 

Integrity, Excellence, Perseverance, Fine Judgment, Agility 


About the Role: 

We are seeking a dynamic and driven Trade Marketing Manager to join our team. The ideal candidate will have a strong background in corporate branding, B2B marketing, and on-ground activations. They should be adept at handling external coordination and managing projects with high energy and attention to detail.


What you will do: 

  • Develop and execute trade marketing strategies to enhance corporate branding and market presence.
  • Plan and manage on-ground activations, ensuring detailed execution and alignment with brand objectives.
  • Lead B2B marketing initiatives, including the promotion of corporate projects such as Careers, Blogs, and other internal branding activities.
  • Oversee LinkedIn marketing efforts, crafting content and managing the platform to strengthen corporate engagement.
  • Coordinate cross-functional teams to ensure smooth project execution and timely delivery.
  • Build and maintain strong relationships with external partners, vendors, and stakeholders.
  • Create engaging content for corporate communications and marketing collateral.
  • Collaborate with the product and strategy teams to align corporate branding initiatives with business goals.
  • Manage budgets for trade marketing activities, ensuring optimal allocation of resources.
  • Organize and participate in industry events, trade shows, and networking opportunities.
  • Provide regular updates and reports to senior management on project progress and outcomes.
  • Drive continuous improvement through post-activation analysis and feedback.


What you should have: 

We’re looking for people with a hustler mindset, who are curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. This is not solely based on whether a candidate has previously done similar work or not. We’re looking for someone dynamic with below qualities in generous quantities to perform well in this role –

  • Proven experience in corporate branding and trade marketing.
  • Hands-on experience with LinkedIn marketing and content management.
  • Strong project management skills with a detail-oriented approach.
  • Excellent communication and interpersonal skills.
  • High energy and enthusiasm for external coordination and collaboration.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

What we offer you: 

  • A flat and transparent culture with an incredibly high learning curve
  • A swanky informal workspace which defines our open and vibrant work culture
  • Opportunity to solve new and challenging problems with a high scope of innovation
  • Complete ownership of the product and chance to conceptualize and implement your solutions
  • Opportunity to work with incredible peers across departments and be a part of the Tech revolution
  • Most importantly, a chance to be associated with big impact early in your career

 

At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status.


Download our app for a better understanding - https://www.winzogames.com/

Come join our rocketship!


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