Strategy & Marketing Operations

4 Months ago • 1-4 Years • Marketing

Job Summary

Job Description

Develop and execute marketing campaign strategies for both product and marketing areas, collaborating with multiple game teams and partners to drive project growth in key regions. Establish and track KPIs to measure and improve marketing performance. Work across multiple teams to facilitate creative development, content support, and analytics. Build and maintain relationships with partners and potential external stakeholders. Requires strong analytical, critical thinking, and project management skills, proven success in project delivery, and excellent communication skills in Bahasa and English. A deep understanding of the Indonesian gaming industry and passion for games are essential.
Must have:
  • Develop & execute marketing campaign strategies
  • Establish and track KPIs
  • Collaborate with cross-functional teams
  • Strong analytical & critical thinking
  • Excellent communication (Bahasa & English)
  • Project management skills
  • Experience in strategy consulting or planning
Good to have:
  • Deep understanding of Indonesian gaming industry

Job Details

Job Description
  • Develop and execute campaign strategies for both product and marketing area, and work with multiple game teams and partners to ensure the project growth in key regions
  • Establish and track KPIs to ensure consistent measurement in order to improve marketing performance an related KPIs
  • Work across multi-functional teams to facilitate creative development, content support and analytics
  • Liaise and develop relationships with partners and potential external stakeholders
Job Requirements
  • A Bachelor's Degree in a business-related or engineering field from top reputable universities will be advantageous
  • Having 1 - 4 years of working experience in a strategy consulting firm or strategic planning functions
  • Highly motivated and driven individuals who are creative, adaptable, and enjoy solving challenging problems in the game industry who have strong records of academic and professional achievement
  • Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions.
  • Strong project management skill with a proven track record of successful project deliveries
  • Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
  • Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice

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About The Company

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie. 


Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.


Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology

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