Strategy & Operations, Marketing
6 Months ago • 5 Years +
Marketing
Job Description
Inkitt seeks a Strategy & Operations, Marketing professional to collaborate with the CEO and VP of Growth on high-priority strategic initiatives driving organic revenue growth. Responsibilities include developing and leading buzz-worthy marketing campaigns, testing innovative go-to-market strategies, setting marketing KPIs, analyzing campaign performance, staying abreast of entertainment trends, and partnering with product/engineering. The ideal candidate possesses 5+ years of experience in strategy, operations, and growth marketing, a proven track record of business impact, and a strong understanding of the entertainment landscape. The role requires data-driven decision-making, excellent communication, and the ability to thrive in a fast-paced environment.
Good To Have:
- Experience with on-the-ground events, influencers, social media, and CRM
- Strong eye for visual design
- In-depth understanding of consumer affinities across film/television, publishing, games etc.
Must Have:
- 5+ years experience in strategy, operations, and growth marketing
- Proven track record of driving business impact
- Develop and lead 360 marketing campaigns
- Data-driven marketing decisions
- Excellent communication and organizational skills
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You'll Do
- Collaborate directly with the CEO and VP of Growth on high-priority strategic initiatives to drive organic revenue growth, overseeing projects from inception to completion. Focus on 0 to 1 type of work, taking new ideas and transforming them into actionable, revenue-generating solutions.
- Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals.
- Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
- Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc.
- Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficiencies.
- Have your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category.
- Partner with product and engineering to develop solutions for improving user experience.
What You'll Bring
- 5+ years of experience in strategy, operations, and growth marketing, with a proven track record of driving business impact in a fast-paced environment
- Direct experience developing 360 marketing campaigns
- Experience making data-driven marketing decisions to improve and optimize campaigns
- Strong communication and organizational skills, and are a team-player
- The ability to operate and thrive under tight timelines and the ability to pivot with ease
- A curious creative mind, and strong eye for visual design
- Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
- An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
- Obsession with detail
Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. We look forward to hearing from you!
Set alerts for more jobs like Strategy & Operations, Marketing
Set alerts for new jobs by Inkittt
Set alerts for new Marketing jobs in United States
Set alerts for new jobs in United States
Set alerts for Marketing (Remote) jobs
