This role focuses on driving growth for Apple TV+ by managing the complete process of creating, launching, and refining growth initiatives aimed at attracting new prospects. The position involves close collaboration with various teams, including marketing, product, engineering, design, legal, finance, and editorial. The candidate will need to constantly re-evaluate priorities while keeping the cross-functional team aligned and motivated. Success in this role demands a customer-focused, highly analytical mindset, a team-oriented approach, adaptability in ambiguous settings, and a passion for TV and entertainment.