We are deeply passionate about music, movies, TV shows, games, books, and apps. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products and services applies to our practices as well, strengthening our dedication to leave the world better than we found it. In this highly cross-functional role, you will collaborate with a wide range of teams, including marketing, product, engineering, design, legal, finance, and editorial. This role will manage the end-to-end process of conceptualizing, launching and optimizing growth initiatives for Apple TV+ targeted at new prospects, closely monitoring efficacy to provide insights on performance. This role requires the ability to consistently re-evaluate priorities, while keeping the cross-functional group motivated and goal oriented. To be successful, candidates should be customer-focused, highly analytical, team-minded, thrive in ambiguous environments, and love TV and entertainment.