Supervisor, Social Media & Content Marketing

23 Hours ago • 2 Years +

Job Summary

Job Description

As Supervisor, Social Media & Content Marketing, the role involves developing and executing marketing plans, managing social media, and driving music performance. The core responsibilities include overseeing music releases, artist management, branding, content creation, and business development. Key tasks encompass social media management, creative content ideation, paid advertising, and analysis of trends. The role demands a deep understanding of pop culture, music, and digital trends, ensuring continuous updates and strategic adaptations for maximum impact.

Must have:

2+ years experience in digital marketing or creative strategy.
Hands-on experience managing social media accounts.
Strong creative ideation skills for video content.
Excellent written and verbal communication skills.

Good to have:

Experience from creative agencies (4A).
Experience working directly with artists/indie labels.

Perks:

Join a vibrant global community.
Modern office environment.
Investment in professional growth and development.
Opportunity to contribute to social impact initiatives.
Annual leave, medical leave and medical insurance.

2 skills required

2 skills required for this role

Add these skills to join the top 1% applicants for this job

communication

content-strategy

Job Details

As Supervisor, Social Media & Content Marketing, you will help to ideate and execute project marketing plans and managing social media marketing & promotion to drive music performance across all streaming platforms and an overall digital creative vision for label’s artists & the label’s branding.

Be part of the core team responsible for the overall development of music releases, artist management, artist branding, content creation, business development, label branding etc.

What you'll do:

Social Media Management
▪ Manage daily operations of label’s social media channels, ensuring timely, relevant, and engaging content.
Identify and leverage social media trends, pop culture moments, and viral opportunities to maximize artist
visibility.

Creative Content Ideation
▪ Regularly propose fresh, creative concepts for short-form videos and viral social media campaigns.
▪ Collaborate with internal teams and external creative partners to bring creative ideas to life.

Paid Advertising and Analytics
Assisting in planning, launching, and optimizing paid social media ad campaigns (e.g., Douyin, Instagram,
TikTok, Weibo).
▪ Use analytics to monitor performance, optimize content, and report actionable insights regularly.

Trend & Pop Culture Sensitivity
▪ Stay continuously updated on pop culture trends, viral content, and social platform changes.
▪ Quickly adapt strategies and content to capitalize on real-time cultural opportunities.

Who you are:

▪ Minimum 2 years' experience in social media management, digital marketing, or creative content strategy in music, entertainment, or related fields.

▪ Proven hands-on experience managing daily social media accounts and executing paid advertising campaigns.

▪ Strong creative ideation skills, especially in developing engaging short-video content.

▪ Excellent written and verbal communication skills (English and Mandarin).

▪ Experience from creative agencies (4A), or independent short-form video creators/influencers on major platforms (preferred, but not a must).

▪ Deep interest and knowledge in pop culture, music, and digital trends globally and in China.

▪ Experience working directly with artists/indie labels (preferred, but not a must).

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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