Technical Product Marketing Manager, Threat Intel and SecOps

5 Months ago • 3 Years + • Product Management

Job Summary

Job Description

The Product Marketing Manager (PMM) will participate in the development and execution of the product marketing strategy. They will help craft a competitive strategy and develop a story-oriented approach to software release go-to-market enablement. This includes the creation of blogs, whitepapers, enablement presentations, competitive battle cards, and more. This strategic role works closely with the Demand Generation, Product Management, Sales, and Customer Success teams. The PMM will be a core member of the Product Marketing team and report directly to the VP of Product Marketing. The role involves developing messaging, creating content like web pages and blog posts, driving go-to-market strategies, supporting sales and customer success teams, conducting market analysis, and representing the company at industry events.
Must have:
  • 3+ years of experience in cybersecurity technical product marketing
  • Strong understanding of B2B SaaS marketing and go-to-market strategies
  • Exceptional storytelling abilities with proven track record
  • Experience developing sales enablement materials and content marketing assets
  • Strong project management skills
  • Excellent collaboration skills
  • Comfort with data and analytics
  • Experience working with sales and business development teams
  • Public speaking or webinar presentation experience
  • Proficiency with marketing tools
Perks:
  • competitive benefits package
  • comprehensive insurance coverage
  • unlimited paid time off
  • unique perks designed to help you meet your financial and personal goals

Job Details

Company Background
ThreatConnect enables threat intelligence, security operations, and cyber risk management teams to work together for more effective, efficient, and collaborative cyber defense. With ThreatConnect, organizations can infuse ML and AI-powered threat intel and cyber risk quantification into their work, allowing them to contextualize an evolving threat landscape, prioritize the most significant risks to their business, and operationalize defenses.  More than 250 enterprises and thousands of security operations professionals rely on ThreatConnect every day to protect their organizations’ most critical assets.

We offer a competitive benefits package with comprehensive insurance coverage, unlimited paid time off, and unique perks designed to help you meet your financial and personal goals.

We are committed to offering an employment experience and benefits package that enables you and your family to grow with us and share in our success. We love to recognize our employees who have gone above and beyond.

Job Description

The Product Marketing Manager (PMM) will participate in the development and execution of the product marketing strategy. They will help craft a hard-hitting competitive strategy and develop a story-oriented approach to our software release go-to-market enablement. This includes the creation of blogs, evergreen content like whitepapers, enablement presentations, competitive battle cards, and more. This strategic role works closely with the Demand Generation,  Product Management, Sales, and Customer Success teams.

The PMM will be a core member of the Product Marketing team and report directly to the VP of Product Marketing.

About You

    • Your favorite subject in school was show and tell, and you were the class’s favorite show and teller. Product marketing requires you to tell compelling stories, and we want someone who can foster infectious enthusiasm.
    • You’re creative but know that real creativity comes from collaboration. We want you to be able to generate unique content, stories, and enablement in your own voice: but you also need to love hearing what others say and synthesize that collision of ideas into something that will drive engagement.
    • You believe trust comes from knowledge and integrity. Our users like us because we know our stuff but also admit that we don’t. You want to prove to them that we’re worthy of that trust by developing innovative thought pieces and fostering insightful dialog with our users.
    • You’re so empathetic you were almost a therapist. We want the voice of our product to resonate with our users and the market. They have a tough job, and your best work comes from understanding that job and compassionately communicating how our products salve that pain.
    • You like to celebrate. We believe we’re the best in the business; that means owning the competition by taking the high road, hitting them where it hurts, and (humbly) basking in the glory of enabling our teams to win.

In this role, you’ll get to...

    • Develop and refine messaging that highlights the unique value of our products and services, ensuring clarity, consistency, and impact
    • Create compelling content such as web pages, whitepapers, blog posts, case studies, sales enablement materials, videos, interactive demos, and battle cards that resonate with key personas
    • Drive go-to-market strategies for product launches, ensuring successful adoption through coordinated cross-functional efforts
    • Support the sales and customer success teams by developing targeted training materials, presentations, and competitive intelligence resources
    • Conduct in-depth market and competitive analysis to identify trends, opportunities, and areas for differentiation
    • Partner with demand generation and growth marketing to develop campaigns that drive pipeline and revenue growth
    • Work closely with product management to ensure our positioning aligns with customer needs and market trends
    • Represent ThreatConnect at industry events, conferences, and webinars to drive thought leadership and brand awareness

In the first month, we’ll expect you to…

    • Complete onboarding and become familiar with ThreatConnect’s products, value proposition, and key personas
    • Meet with cross-functional teams to understand their needs and how product marketing can support them
    • Review existing messaging, sales materials, and content to identify gaps and opportunities

At 3 months we’ll expect you to…

    • Take ownership of release messaging for at least one product, ensuring alignment across internal and external communications
    • Support a product launch by crafting go-to-market materials, sales enablement content, and customer-facing assets
    • Begin developing competitive intelligence insights and battle cards to strengthen our market positioning
    • Actively contribute to content creation, including blog posts, sales decks, and product positioning guides

At 6 months we’ll expect you to…

    • Lead cross-functional go-to-market efforts beyond features and into use cases and stories
    • Implement data-driven strategies to measure and optimize product marketing effectiveness
    • Collaborate with customer success to create compelling customer stories and case studies
    • Own and optimize both competitive intelligence and win-loss programs

At 12 months we’ll expect you to…

    • Be a recognized expert on our products and market, driving thought leadership internally and externally
    • Continuously refine and evolve our messaging to maintain competitive differentiation
    • Own and optimize multiple core components of the product marketing function, including competitive intelligence,win-loss programs,  launch strategy, and content development
    • Deliver measurable impact through improved sales enablement, content performance, and campaign effectiveness

Required Skills

    • 3+ years of experience in cybersecurity technical product marketing, including experience with threat intelligence products or products sold to security operations
    • Strong understanding of B2B SaaS marketing, go-to-market strategies, and competitive positioning
    • Exceptional storytelling abilities with a proven track record of crafting compelling messaging
    • Experience developing sales enablement materials, content marketing assets, and product positioning frameworks
    • Strong project management skills, with the ability to manage multiple initiatives simultaneously
    • Excellent collaboration skills with the ability to influence cross-functional stakeholders
    • Comfort with data and analytics to measure effectiveness and inform decisions
    • Experience working with sales and business development teams to drive product adoption
    • Public speaking or webinar presentation experience
    • Proficiency with marketing tools such as Salesforce, Mediafly, Navattic, or similar platforms
Research shows that while men apply to jobs when they meet about 60% of job criteria, women and individuals from marginalized groups tend to apply only when they check every box. If you think you have what it takes but you’re not sure that you check every box, apply anyway!

Similar Jobs

Ansys - Spring 2026 Cloud, AI, Solutions and Enablement - SaaS, HPC, Python, GoLang

Ansys

Atlanta, Georgia, United States (On-Site)
1 Month ago
Workato - Senior Technical Instructor

Workato

London, England, United Kingdom (On-Site)
1 Month ago
EvenUp - Frontend Engineer, Growth

EvenUp

Toronto, Ontario, Canada (Hybrid)
2 Months ago
SHL - Product Manager

SHL

Gurugram, Haryana, India (On-Site)
9 Months ago
Wolters Kluwer - Senior Product Software Engineer-Backend (Java)

Wolters Kluwer

Porto, Porto District, Portugal (Hybrid)
2 Weeks ago
CharacterAI - Software Engineer, Core Product

CharacterAI

San Francisco, California, United States (On-Site)
3 Months ago
HoYoverse - Product Manager, AI-Powered Services

HoYoverse

Singapore, Singapore (On-Site)
3 Months ago
Qualcomm - RFFE Production Test Engineer, Senior

Qualcomm

Hsinchu City, Taiwan (On-Site)
2 Months ago
Fireworks AI - Forward Deployed Product Manager

Fireworks AI

Redwood City, California, United States (On-Site)
2 Weeks ago
The E.W. Scripps Company - Producer

The E.W. Scripps Company

Grand Rapids, Michigan, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Rippling - Director, SMB Product Cross-Sell Sales

Rippling

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Toast - Senior Customer Care Specialist

Toast

Chennai, Tamil Nadu, India (Hybrid)
1 Month ago
Bito - Sales Manager

Bito

Pune, Maharashtra, India (Hybrid)
3 Months ago
Any Desk - Business Strategist

Any Desk

Hong Kong (Hybrid)
2 Months ago
Cognite - Solution Architect

Cognite

Tokyo, Japan (On-Site)
10 Months ago
The Globel Talent Co - Senior Data & Marketing Analyst

The Globel Talent Co

Johannesburg, Gauteng, South Africa (Remote)
6 Months ago
deel. - Product Operations Manager, Payroll | UK

deel.

United Kingdom (Remote)
1 Week ago
AccelData - Staff Security Engineer

AccelData

Bengaluru, Karnataka, India (On-Site)
1 Month ago
USE Insider - WordPress Developer (India)

USE Insider

Bengaluru, Karnataka, India (Remote)
1 Week ago
Glean - Designated Technical Support Engineer

Glean

United States (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in United States

oportun - Bilingual (English/Spanish) Member Loyalty Representative

oportun

Chula Vista, California, United States (On-Site)
1 Month ago
Captions - Job not found

Captions

New York, New York, United States (On-Site)
3 Weeks ago
Ubisoft - US Communications Intern (6 month contract)

Ubisoft

San Francisco, California, United States (Hybrid)
1 Week ago
Atari - Senior Creative Designer, Digital Marketing Campaigns

Atari

United States (Remote)
3 Weeks ago
Qualcomm - GPU Compiler Engineer

Qualcomm

Santa Clara, California, United States (On-Site)
1 Week ago
Go Fund Me - Manager, Software Engineering (Integrations Platform)

Go Fund Me

San Francisco, California, United States (Hybrid)
2 Months ago
Hedra - Senior Backend Engineer

Hedra

New York, New York, United States (On-Site)
4 Months ago
Well - Director, Health Equity

Well

Chapel Hill, North Carolina, United States (Remote)
1 Month ago
Apple - Silicon Implementation Supplier Excellence Engineering Program Manager

Apple

Cupertino, California, United States (On-Site)
2 Months ago
Car Gurus - Principal Sales Commissions Analyst

Car Gurus

Boston, Massachusetts, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Nine - Social Media Producer - Sports

Nine

North Sydney, New South Wales, Australia (On-Site)
3 Weeks ago
Univision - Senior Product Manager, Partnerships

Univision

Bogota, Colombia (On-Site)
1 Year ago
Bungie - Contract Producer, Localization and Versioning

Bungie

(Hybrid)
5 Months ago
Dubit - Senior Producer - Fortnite Team

Dubit

(On-Site)
11 Months ago
Aspyr Media - Head of Production

Aspyr Media

Austin, Texas, United States (On-Site)
1 Year ago
Riot Games - Director, Publishing Product Management, LOL APAC

Riot Games

Singapore (On-Site)
2 Months ago
Nautilis mobile - Production Executive

Nautilis mobile

Pune, Maharashtra, India (On-Site)
2 Months ago
GoTo Group - Product Manager - Cash Loan

GoTo Group

Jakarta, Indonesia (On-Site)
1 Month ago
Epic Games - Senior Technical Product Manager, UE Rendering

Epic Games

(On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Cluj-Napoca, Cluj County, Romania (Remote)

Arlington, Virginia, United States (On-Site)

London, England, United Kingdom (Remote)

California, United States (Remote)

View All Jobs

Get notified when new jobs are added by Threat connect

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug