Technology Director

Critical Mass is seeking a Technology Director to provide leadership and direction for Marketing Technology (MarTech) initiatives across EMEA. This role is pivotal in designing and delivering impactful, data-driven marketing solutions, fostering innovation, and driving collaboration across disciplines.

Based in London, UK, the Technology Director will be a client-facing leader, engaging directly with clients through pitches, workshops, and ongoing strategic meetings. This position requires a blend of hands-on technical expertise, strategic thinking, and exceptional client service skills to ensure the successful delivery of MarTech solutions.

The Technology Director will work closely with Strategy, Creative, Marketing Science, Media, and Production teams to help clients leverage technology for personalized, cross-channel customer experiences.

Key Responsibilities

MarTech Consulting & Thought Leadership

• Act as a trusted advisor for clients across EMEA, driving MarTech strategies aligned with their business goals.
• Lead client engagements, including pitches, workshops, and strategic meetings, representing the agency’s MarTech expertise.
• Develop and deliver compelling, strategic, and persuasive presentations that clearly communicate complex MarTech solutions.
• Provide thought leadership on how marketing technology can be leveraged to create personalized, cross-channel digital experiences.
• Quickly assess and pivot strategies when needed, making smart, informed decisions while ensuring alignment with client objectives.
• Join client meetings at a moment’s notice, demonstrating agility and deep industry knowledge to address challenges and opportunities in real time.

Technical Content Strategy & Delivery

• Serve as the subject matter expert (SME) on marketing technology platforms, data-driven solutions, and integration architectures.
• Lead the development of technical content, presentations, and documentation that supports both client engagements and internal knowledge-sharing efforts.
• Collaborate across disciplines to translate technical concepts into clear, actionable strategies for both technical and non-technical audiences.
• Stay informed about emerging technologies and trends to identify opportunities for innovation and advancement in MarTech solutions.

Regional Leadership & Team Development

• Guide the technical content strategy for MarTech initiatives across EMEA, ensuring alignment with global standards and practices.
• Mentor and develop team members, fostering a high-trust culture and guiding their professional growth.
• Facilitate knowledge sharing and communication across teams, connecting EMEA efforts with global counterparts.

Business Growth & Innovation

• Support new business efforts by contributing technical insights and MarTech expertise to pitches and proposals.
• Identify organic growth opportunities within existing client relationships.
• Explore new tools, data platforms, and technologies that can elevate the agency’s MarTech service offerings.

Required Qualifications

Technical Expertise & Content Development

• Hands-on experience architecting and implementing marketing automation platforms and cross-channel personalization solutions.
• Strong understanding of MarTech platforms, data solutions (1st-party and 3rd-party), and their integrationinto broader marketing ecosystems.
• Proven ability to translate complex technical concepts into clear, compelling content for various audiences.
• Experience utilizing technologies such as Adobe Experience Manager (AEM), Sitecore, Drupal, WordPress, Adobe Commerce (Magneto), Salesforce, Shopify, Vercel, and React. 

Consultative, Client-Facing Experience

• Demonstrated ability to lead client engagements, including pitches, workshops, and stakeholder meetings.
• Exceptional ability to craft persuasive, strategic presentations that clearly convey complex MarTech solutions.
• Confidence to join client meetings on short notice, effectively responding to evolving needs with insightful recommendations.
• Strong client service skills, with the ability to navigate high-pressure situations, think on your feet, and pivot quickly when necessary.

Leadership & Collaboration

• Experience mentoring and leading teams, with a focus on collaboration and professional development.
• Ability to oversee multiple projects simultaneously while maintaining high-quality content and technical accuracy.
• Skilled in building strong relationships with Strategy, Media, Marketing Science, Creative, and Production teams.

Communication & Decision-Making

• Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical audiences.
• Quick decision-making skills, with the ability to assess situations rapidly and pivot as needed to ensure success.

Nice-to-Have Skills

• Experience addressing data privacy concerns related to marketing technology solutions.
• Familiarity with high-scale content creation or automation processes.
• Knowledge of the EMEA market and its unique challenges/opportunities in marketing technology.
• Strong POV and experience with AI, and applications in MarTech.

Location

This role is based in London, UK, with the expectation of engaging directly with clients across EMEA and collaborating with teams in North America. The Technical Content Lead will work closely with both regional and global teams to ensure alignment and consistency in delivering MarTech solutions.

Why Join Us?

This is an exciting opportunity to lead technical content strategy for Marketing Technology efforts across EMEA. You’ll work with cutting-edge platforms and technologies, helping to shape the future of digital marketing. As a Technical Content Lead, you’ll play a key client-facing role, while fostering innovation and collaboration across teams. Join us to drive impactful MarTech solutions for global brands, all while advancing your career in a dynamic, entrepreneurial environment.