Title Social Manager, Social Marketing - Korea

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Opportunity 

The Social Marketing team at Netflix is constantly in tune with conversations among our consumers; we're not just listening, but also participating in and initiating engaging, humorous, and thrilling discussions with fans across various external platforms. Although we are part of the broader marketing organization, our primary role is to foster affection for both the brand and our titles by keeping Netflix members entertained even when they are not streaming.

We are hiring a Title Social Manager who possesses a strong background in social and digital marketing and a genuine passion for content and entertainment. 

As part of the social marketing team, will oversee title-specific social marketing campaigns, from developing an integrated strategy for each title to executing these campaigns, aiming to maximize viewership by sparking social conversation around our titles among a global audience. 

Key responsibilities:

• Generate positive and impactful conversations around the title and cultivate a fandom for both the title and Netflix.

• Develop a holistic social marketing strategy for the title and execute the entire campaign - planning, execution, and measurement - based on title prioritization. 

• Lead the creation of the complete package of title social marketing assets, which includes social editorials, talent shoots, bespoke content and more.

• Develop new and innovative social stunts, ranging from single content format to globally scaled campaigns, that will create impact and generate positive conversation among social audiences.

• Work alongside the social channel manager to develop a cutting-edge social media campaign strategy, based on a comprehensive understanding of social platforms and audiences.

• Lead export title social strategy for global audience  by collaborating with global social teams to enhance the presence of Korean titles within Netflix's social ecosystem.

• Lead new campaign initiatives that can enhance the social title campaign impact.  

• Collaborate with internal stakeholders, including the Film and Series marketing, Publicity, and event teams, to develop a holistic campaign strategy.

• Communicate with external stakeholders including showrunners, business partners, and agencies.

Qualifications:

•  Has a minimum of 10+ years of experience in the social, digital marketing team in agencies, start-up and consumer brands preferably entertainment and content industries. 

• Has a proven track record in social marketing, including upscale digital campaigns that successfully create meaningful conversations both online and offline.

• Has a deep understanding of social platforms and experience in overall social marketing including community building, fan engaging campaign, influencer collaboration, social media platform collaboration (e.g. tiktok, ig, youtube, X etc), social assets creation and paid social campaigns.

• A true content enthusiast with deep passion and knowledge about entertainment. You're a content superfan eager to ignite excitement among members worldwide!

• Has an understanding of a comprehensive marketing strategy that encompasses all marketing communication functions, including PR, advertising, social, events, and more.

• A team player capable of engaging and collaborating with internal teams at Netflix.

• Has a data-driven ability to interpret insights and develop effective campaign strategies.

• Strong communication skills are essential, along with experience in managing needs and requirements from multiple stakeholders.

• Thrives in a fast-paced culture with a high tolerance for change and the ability to accomplish substantial amounts of work within tight timelines.

• Respect and understanding of Netflix culture.

• Skilled in collaborating agencies and coordinating workflows.

• Fluency in English and Korean. 

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며.  저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다