Token Marketing Manager

3 Months ago • All levels • Marketing

Job Summary

Job Description

The Token Marketing Manager at Mantle will develop and execute strategies to increase token awareness, utility, and adoption. This involves monitoring market momentum, creating marketing campaigns, engaging with the community and partners (exchanges, wallets), and collaborating with internal teams. Responsibilities include developing strategic messaging, educating users, coordinating token listings and co-marketing campaigns, and measuring campaign success using KPIs like user engagement and transaction volume. The ideal candidate has proven experience in token marketing within the blockchain industry, a strong understanding of tokenomics and DeFi, and exceptional communication skills. They will work closely with the community management team and other internal departments to achieve Mantle's broader company goals.
Must have:
  • Proven experience in token marketing
  • Strong understanding of tokenomics and DeFi
  • Experience managing campaigns with exchanges
  • Data-driven mindset with analytics expertise
  • Exceptional communication and content creation skills
Good to have:
  • Experience in a token marketing role at a blockchain company
  • Familiarity with growth hacking and community-driven marketing

Job Details

Mantle is building the largest sustainable hub for on-chain finance. Through its core products — Mantle Network, mETH Protocol, and FBTC — Mantle is building banking for the next generation by leveraging the transformative power of blockchain.

Anchored by the Mantle Treasury, the largest community-owned treasury in the ecosystem, Mantle ensures robust liquidity and financial stability. With over $4.3 billion in assets, it actively funds core product development and fosters the growth of asset partners, such as Agora AUSD, Ethena USDe, Ondo USDY, and EigenLayer restaking, enhancing sustainable yield, deep liquidity, and financial utility on the Mantle Network.

This role will focus on creating strategies to increase growing the token awareness, utility, and adoption, while driving engagement across our community and partners.

Key Responsibilities:

  • Monitor market momentum and maintain deep insights into all Mantle news and communications to deliver strategic messaging at the right time, effectively capturing market sentiment.

  • Develop and execute comprehensive marketing strategies to promote the Mantle token’s utility and adoption.

  • Work closely with the community management team to engage with token holders and foster loyalty.

  • Develop campaigns to educate users on the benefits and use cases of the Mantle token.

  • Collaborate with exchanges, wallet providers, and other ecosystem partners to increase token visibility and accessibility.

  • Coordinate token-related initiatives with external partners, such as token listings and co-marketing campaigns.

  • Measure the success of marketing campaigns through KPIs such as user engagement, token transaction volume, and adoption rates.

  • Work closely with the product, developer relations, and business development teams to align token marketing strategies with broader company goals.

Requirements:

  • Proven experience in token marketing, crypto marketing, or related roles within the blockchain industry.

  • Strong understanding of tokenomics, DeFi, Web3 ecosystems, and crypto user behavior.

  • Experience managing campaigns with exchanges, wallets, and ecosystem partners.

  • Data-driven mindset with expertise in analytics tools to measure and optimize performance.

  • Exceptional communication, content creation, and presentation skills.

  • Passion for blockchain technology and a deep understanding of its transformative potential.

  • Ability to work independently in a fast-paced, remote-first environment.

Preferred Qualifications:

  • Previous experience in a token marketing role at a blockchain or crypto-focused company.

  • Familiarity with growth hacking techniques and community-driven marketing approaches.

Similar Jobs

CloudHire - Microsoft /Inquoto Sales Specialist

CloudHire

Atlanta, Georgia, United States (On-Site)
6 Months ago
PwC - PwC Private, Tax, Manager

PwC

Calgary, Alberta, Canada (On-Site)
6 Months ago
WebFX - Inbound Sales Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Kabam - Product Marketing Manager

Kabam

Vancouver, British Columbia, Canada (Hybrid)
2 Months ago
Varonis  - Account Manager

Varonis

London, England, United Kingdom (On-Site)
6 Months ago
Razer - Associate Director, Software Product Marketing

Razer

Singapore (On-Site)
6 Months ago
Gupta Media - Media Coordinator

Gupta Media

Boston, Massachusetts, United States (On-Site)
1 Month ago
Assystems - Ingénieur(e) Méthode Maintenance - Stage H/F

Assystems

Chessy, Île-de-France, France (On-Site)
5 Months ago
Assystems - PMO - Ingénieur Gestion de projet ferroviaire H/F

Assystems

Bordeaux, Nouvelle-Aquitaine, France (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - CRM Leader

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago
POWTOON - Instructional Designer & Learning Strategist

POWTOON

England, United Kingdom (Remote)
3 Months ago
Limbic Entertainment - Head of Design

Limbic Entertainment

Bavaria, Germany (Hybrid)
3 Months ago
Warner Bros Games - Manager, Software Engineering

Warner Bros Games

Bengaluru, Karnataka, India (Hybrid)
2 Months ago
Sportskeeda - Head of Brand Solutions

Sportskeeda

India (Remote)
2 Months ago
Salesforce - Senior Director, Sales Strategy

Salesforce

Tokyo, Japan (On-Site)
6 Months ago
Activision - Senior Manager, Accounting

Activision

Los Angeles, California, United States (On-Site)
2 Months ago
Zynga - Growth Analyst, Marketing

Zynga

İstanbul, Türkiye (On-Site)
4 Months ago
Maersk Careers - Process Expert/Sr Process Expert

Maersk Careers

Pune, Maharashtra, India (On-Site)
307 Years ago
Smarsh - Sales Development Representative I

Smarsh

New York, New York, United States (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Apac, Northern Region, Uganda

Windranger Labs - Senior Business Development DeFi Specialist

Windranger Labs

Apac, Northern Region, Uganda (Remote)
1 Month ago
Windranger Labs - Golang Engineer

Windranger Labs

Apac, Northern Region, Uganda (Remote)
2 Months ago
Windranger Labs - Security Engineer

Windranger Labs

Apac, Northern Region, Uganda (Remote)
2 Months ago
Windranger Labs - Senior Front-end Engineer  前端开发工程师

Windranger Labs

Apac, Northern Region, Uganda (Remote)
4 Months ago
Windranger Labs - FBTC - Business Development Specialist

Windranger Labs

Apac, Northern Region, Uganda (Remote)
4 Months ago
Windranger Labs - Senior Business Development DeFi Specialist

Windranger Labs

Apac, Northern Region, Uganda (Remote)
1 Month ago
Windranger Labs - FBTC - Business Development Specialist

Windranger Labs

Apac, Northern Region, Uganda (Remote)
4 Months ago
Windranger Labs - Senior Front-end Engineer  前端开发工程师

Windranger Labs

Apac, Northern Region, Uganda (Remote)
4 Months ago
Windranger Labs - Golang Engineer

Windranger Labs

Apac, Northern Region, Uganda (Remote)
2 Months ago
Windranger Labs - Security Engineer

Windranger Labs

Apac, Northern Region, Uganda (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

The Walt Disney Company - 2025 Summer Internship – Marketing Communication Planning & Activation

The Walt Disney Company

Hong Kong (On-Site)
3 Months ago
SYBO - Video Artist Intern

SYBO

Copenhagen, Denmark (On-Site)
2 Months ago
Niantic - Global Marketing Lead, Pikmin Bloom

Niantic

Tokyo, Japan (Hybrid)
6 Months ago
Assystems - Ingénieur Gestion de Projet H/F

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago
Amanotes - Creative Specialist

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
2 Months ago
Rovio Entertainment Corporation - Lead Performance Marketing Manager

Rovio Entertainment Corporation

Uusimaa, Finland (Hybrid)
10 Months ago
Illumination - Creative Marketing Intern - Summer 2025

Illumination

Santa Monica, California, United States (Hybrid)
2 Months ago
InMobiInMobi - Head of Marketing, InMobi Partner Brands

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Assystems - Chargé d'Essais H/F

Assystems

Cattenom, Grand Est, France (On-Site)
5 Months ago
Garena - Associate/Senior Associate, Marketing

Garena

Singapore (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Windranger facilitates the growth of Mantle and web3 ecosystems by partnering with builders to architect extraordinary cultures globally. 


Our purpose is to accelerate the capability of the internet by empowering communities through elevated ways of working. We provide long-term payroll, recruitment, HR, and operations services for companies in the Web3, Crypto and Metaverse space - including DAOs.

El Paso, Texas, United States (Remote)

Apac, Northern Region, Uganda (Remote)

Apac, Northern Region, Uganda (Remote)

Apac, Northern Region, Uganda (Remote)

El Paso, Texas, United States (Remote)

Central Sulawesi, Indonesia (Remote)

Central Sulawesi, Indonesia (Remote)

View All Jobs

Get notified when new jobs are added by Windranger Labs

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug