Universal Music Group 2025 Summer Internship Program: UMLE/UMLA (Onsite: FL)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Latin Entertainment (UMLE) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including J Balvin, Juanes, Alejandro Fernandez, Los Tigres Del Norte, Juan Luis Guerra, Christian Nodal, Luis Fonsi, Gloria Trevi, Jhay Cortez, Feid, Mariah Angeliq amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

Audience Growth (onsite: FL)

We are focused on building robust, engaged fanbases for our artists through a combination of strategic digital efforts. Here’s an overview of our main focus areas:
    1.    Social Media: We craft tailored social media strategies for each artist, leveraging platforms like Instagram, TikTok, and YouTube to build visibility, strengthen brand identity, and engage fans. This involves creating platform-specific content, planning release schedules, and monitoring trends to keep artist content fresh and relevant. 
    2.    Content Plans: We develop comprehensive content plans that support artist launches, from teasers and album releases to behind-the-scenes and live updates. These plans are designed to deepen audience connection, tell the artist’s story, and sustain interest before, during, and after key campaigns.
    3.    Paid Media Campaigns: Our paid media efforts ensure that artist content reaches the right audiences at the right time. We utilize hyper-targeted advertising on digital platforms, directing budgets toward audiences most likely to engage and convert. This approach boosts visibility and engagement, especially during critical moments like song drops and album releases.
    4.    Influencer Marketing: We collaborate with influencers and key personalities who resonate with our target audiences to amplify our artists’ reach. 
    5.    CRM (Customer Relationship Management): Building long-term fan relationships is essential. Through CRM, we manage superfans and key audience segments, driving engagement through direct communications such as newsletters, exclusive offers, and fan club activities. Website creation and newsletters/blast management for the artists fan database. 

How You'll Create:

As an intern with the Audience Growth team at Universal Music Latino, the intern will play an active role in supporting our mission to grow and engage fanbases for our artists. Here are some of the responsibilities and tasks you can expect:
    1.    Social Media Support: Assist in creating, scheduling, and analyzing social media content across platforms like Instagram, TikTok, and YouTube. You’ll also monitor trends and help identify engagement opportunities.
    2.    Content Planning: Work closely with the team on content calendars, helping to brainstorm ideas, gather assets, and organize release schedules to maximize engagement for key campaigns.
    3.    Paid Media Campaigns: Support the setup and monitoring of paid media initiatives, learning how to optimize ads and report on key performance metrics.
    4.    Influencer Research: Help identify influencers that align with our artists’ audiences, assist with outreach, and track campaign impact.
    5.    Audience Insights and CRM: Assist with audience data analysis and CRM initiatives, such as preparing fan newsletters or direct-to-fan campaigns that deepen audience relationships.

Bring Your Vibe:

1.    Social Media Savvy: Strong understanding of social media platforms (Instagram, TikTok, YouTube) with an eye for trends and emerging content styles that resonate with music fans.
    2.    Content Creation: Skills in writing, basic graphic design, or video editing would be beneficial for supporting content creation. Creativity and attention to detail are key.
    3.    Analytical Mindset: Comfort with data analysis and tools like Excel or social media analytics. The ability to interpret insights and identify patterns will help in reporting and campaign optimization.
    4.    Communication: Excellent written and verbal communication skills, plus the ability to collaborate across teams and interact with influencers and fans authentically.
    5.    Organized and Detail-Oriented: Strong organizational skills to manage content calendars, campaign assets, and project timelines effectively.
    6.    Passion for Music and Culture: A deep interest in the music industry, especially within the U.S. Hispanic market, and enthusiasm for connecting artists with diverse audiences.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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For more information, please click on the following links.

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.