User Acquisition Manager

2 Weeks ago • 1-2 Years • Marketing

Job Summary

Job Description

The User Acquisition Manager at SciPlay will lead and optimize large-scale acquisition budgets across platforms like Facebook, Native, and Programmatic media. Responsibilities include analyzing campaign performance, developing innovative solutions, collaborating with cross-functional teams, monitoring user behavior and LTV, reporting results, identifying new opportunities, and forecasting budgets. The role requires managing relationships with key acquisition partners and using data to drive improvements in acquisition and engagement. A deep understanding of online advertising, tracking tools, and best practices is essential.
Must have:
  • 1.5+ years in mobile user acquisition (free-to-play gaming preferred)
  • Deep understanding of online advertising
  • Exceptional analytical skills
  • Experience with cross-functional teams
  • Budget forecasting and reporting

Job Details

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Position Summary

The User Acquisition manager within SciPlay’s Growth division will manage and optimize large-scale acquisition budgets while working with key ad platform partners such as Facebook, Native & Programmatic media buying channels.

Key Responsibilities:

  • Lead paid acquisition efforts across all platforms to achieve volume, quality and ROI goals
  • Analyze the performance of marketing campaigns working with large volumes of data to optimize according to the company, team and personal KPIs
  • Develop innovative solutions
  • Collaborate with product, CRM and retargeting teams to drive events focused on acquisition and engagement. Provide meaningful insights that will help shape product experience to new and existing users
  • Monitor user behavior and LTV and provide regular reporting on results
  • Identify new partners, platforms and optimization opportunities to drive campaign performance
  • Daily, weekly, and quarterly budget forecasting and reporting of results.
  • Build and maintain strategic relationships with key acquisition partners.

Requirements:

  • At least 1.5 year of experience in mobile user acquisition (free to play mobile gaming preferred)
  • Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices.
  • BA or BS in math, engineering, economics or other quantitative field
  • Experience working with cross-functional teams such as Analytics and Art
  • Exceptional analytic skills and experience working in a metrics and goal-driven environment
  • A genuine interest in social, gaming, analytics, and advertising is a must.
  • Passion for AI innovation

Qualifications

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About The Company

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

SciPlay currently offers seven core games, including social casino games Jackpot Party Casino, Gold Fish Casino, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown and 88 Fortunes Slots.

SciPlay utilizes a disciplined, data-driven approach to create a portfolio of games that spans markets and appeals to a wide range of players, and gathers and analyzes data to fine tune the game play experience and enrich its games.

SciPlay is a global organization powered by a culture of innovation. Our management team has more than 300 years of combined experience in the digital entertainment business and is supported by a diverse, collaborative team spanning three continents and five studios. Our executive leadership team emboldens our innovative, entrepreneurial spirit to guide us toward our goal of providing best-in-class player entertainment in the casual gaming industry.

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