Product Madness seeks a User Acquisition Manager to join its Barcelona Growth Team. Responsibilities include designing, managing, and optimizing UA campaigns for mobile games across social channels (TikTok, Meta, Snapchat). This role demands deep performance analysis, A/B testing, collaboration with various teams, competitive research, KPI identification, and creative input.  The ideal candidate possesses mobile UA experience (gaming preferred), strong Excel skills, experience with measurement partners, and a data-driven, creative mindset.  The position requires excellent time management, analytical abilities, and teamwork skills.

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<div data-automation-id="jobPostingDescription" class="css-oplht1">We are seeking a User Acquisition Manager to join our Growth Team in Barcelona.<h2></h2><h2>What You'll Do</h2>Responsibilities and Duties<ul><li>Experience working on Social Channels (TikTok, Meta, Snapchat etc)</li><li>Understanding of measurement (Skan, Payback etc)&nbsp;</li><li>Design, create, manage and optimize UA campaigns for our mobile games</li><li>Deep-dive into the details of ongoing performance analysis, creative &amp; targeting A/B tests with its accounts housekeeping</li><li>Collaboratively work with various teams within the broader organization</li><li>Conduct competitive and macro-level research by staying informed on industry changes that impact the overall success of our media buying</li><li>Identify, develop and analyze key performance indicators</li><li>Run on-going A/B testing on different activity parameters</li><li>Provide creative copy suggestions and advert ideas</li></ul><h2>What We're Looking For</h2>About You<ul><li>Experience in Mobile User Acquisition is a must (Gaming is an advantage)</li><li>Strong Excel skills (Pivot Tables, Vlookup, Calculated Formulas)&nbsp;</li><li>Experience working with Measurement partners&nbsp;</li><li>Highly analytical, self-motivated and a team player</li><li>Autonomous worker with excellent time management skills</li><li>Excellent written and spoken English</li><li>Data-Driven mindset and Creative thinking, with an ability to read &amp; understand data.</li></ul>Why Product Madness?As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.&nbsp;With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.So, what’s stopping you?<h2></h2>Our Values<ul><li>People FirstWe have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.</li></ul><ul><li>MAD for MoreAlways improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.</li></ul><ul><li>Champion Together We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.</li></ul><ul><li>Globally InclusiveWe are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.</li></ul><ul><li>Customer FocusedWe always think from the customer's perspective - be it players or internal customers.Improving their experience and joy is what drives us. Every client's success is our big win!</li></ul><h2></h2><h2>Travel Expectations</h2>None</div>

User Acquisition Manager