User Acquisition Manager

8 Months ago • All levels • Sales • $24,000 PA - $24,000 PA

Job Summary

Job Description

We are seeking a skilled User Acquisition Manager to join our UA team and spearhead the acquisition of new players for our existing and upcoming mobile games. In this role, you will be responsible for developing and overseeing marketing campaigns, continuously monitoring and enhancing the performance of our UA campaigns, and working towards expanding our games' global presence. **Key Responsibilities:** * Set up and manage advertising campaigns for our iOS and Android games on Facebook, Google, Applovin, Unity, Apple Search Ads and other platforms. * Analyze campaign performance and optimize according to established KPIs. * Monitor, track and report key metrics. * Conduct Data Analysis - Identify trends, opportunities, discrepancies. * Stay up-to-date with industry trends and emerging acquisition channels. * Communicate with our key partners. * Communicate and cooperate with the Product Teams, Creative Team.
Must have:
  • Experience in acquiring users for mobile apps
  • Understanding of SKAN principles
  • Experience with MMP and analytics providers
  • Experience in campaign management across main channels
  • Multi-tasking capability and ability to work with large amounts of data
  • Ability to set priorities, take responsibility, and manage tasks independently

Job Details

We are looking for a User Acquisition Manager to join our UA team and drive the acquisition of new players for our existing and upcoming mobile games.

In this role, you will develop and oversee marketing campaigns, continuously monitor and enhance the performance of our UA campaigns, and work towards expanding our games’ global presence.

Your Key Responsibilities:
  • Set up and manage advertising campaigns for our iOS and Android games on Facebook, Google, Applovin, Unity, Apple Search Ads and other platforms;
  • Analyze campaigns performance and optimize according to the established KPIs;
  • Monitor, track and report key metrics;
  • Conduct Data Analysis – Identify trends, opportunities, discrepancies;
  • Stay up-to-date with industry trends and emerging acquisition channels;
  • Communicate with our key partners;
  • Communicate and cooperate with the Product Teams, Creative Team.
A Successful Candidate Must Have:
  • Experience in acquiring users for mobile apps (leveraging Paid Social, Ad Networks, and DSPs);
  • Understanding of SKAN principles;
  • Experience with MMP and analytics providers (Adjust, AppsFlyer, Firebase etc.);
  • Experience in campaign management across main channels (Facebook, Google, Applovin etc.)
  • A multi-tasking capability and ability to work with large amounts of data;
  • Ability to set priorities, take responsibility, and manage tasks independently.

Salary: From 2000 EUR/month (gross)

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About The Company

Nordcurrent is an international publisher and developer of casual games for smartphones, tablets and PC/Mac.

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