User Acquisition Manager

6 Months ago • 3 Years + • Marketing

Job Summary

Job Description

We are seeking a data-driven User Acquisition Manager with 3+ years of experience running mobile app acquisition strategies, specifically in the investing industry. You'll be responsible for developing and executing paid media strategies across channels like search, social, and native to drive user acquisition for our investment subscription products. Strong analytical skills and experience with app data analysis tools are essential.
Must have:
  • Mobile App Acquisition
  • Investing Industry
  • Paid Media Strategies
  • App Data Analysis
Good to have:
  • Facebook Ads
  • Google Ads
  • A/B Testing
  • Campaign Optimization
Perks:
  • Work-Life Balance
  • Remote Work

Job Details

Description

What we're looking for?

We’re looking for an experienced data-driven User Acquisition Manager, who is passionate about investing, to own the paid media strategy and execution across paid performance channels including but not limited to search, social and native for our investment subscription products.

Why we’re a great company to work for

Seeking Alpha is the leading online destination for engaged investors. We have an awesome product. Our crowdsourced research and cutting-edge investing tools are helping nearly 300,000 paying subscribers exceed their financial goals.

We care about work-life balance: We work primarily from home, provide lots of perks, and insist that you enjoy them.

We invest in people. We consider each employee a long-term investment, and we see value in continuously nurturing and training our teammates.

If that's what you're looking for too- go ahead and apply!

Responsibilities

Responsibilities

  • Strategy: Develop and execute comprehensive paid media strategies aligned with overall marketing KPI targets, considering audience, competitive landscape, and industry trends.
  • Execution: Oversee end-to-end management of campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
  • Budget: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve results in line with ROI expectations
  • Reporting: Utilize analytics tools to monitor campaign performance KPI’s, generate insightful reports, and make data-driven recommendations for continuous improvement.
  • Knowledge Base: Stay abreast of updates and changes in platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
  • Collaboration: Work with cross-functional teams, including SEO, content, CRO and design, to ensure integrated and cohesive digital marketing strategies.
  • Testing: Implement and manage a practice of testing and experimentation to identify opportunities for CAC efficiency and driving paid acquisition ARR targets. 

Requirements

  • 3+ years of experience with a proven track record of success running mobile app acquisition strategies 
  • Experience in the investing industry
  • In-depth knowledge of app marketing channels, including paid social including Facebook, Google an ASA
  • Strong analytical skills and experience with app data analysis tools such as Appsflyer, Kochava, etc. 
  • Detail-oriented, "can do" attitude, and passionate about growth in a fast paced environment
  • A highly collaborative, team­-oriented individual that is comfortable with new situations and highly iterative projects
  • Native English - a must


 

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About The Company

Seeking Alpha is the world’s largest investing community. Powered by the wisdom and diversity of crowdsourcing - millions of passionate investors connect daily to discover and share new investing ideas, discuss the latest news, debate the merits of stocks, utilize the tools we create, and make informed investment decisions. 20 million people use Seeking Alpha every month. Available on mobile, tablet, or desktop,Seeking Alpha provides a work environment that promotes employee growth and development. We are searching for individuals who want to grow with the company and will strive to improve performance.

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