User Acquisition Manager (Gaming)

Overview

Forbes’ Top 30 Companies for Remote Jobs in 2023

Work From Anywhere

You will: Innovate cross-channel user acquisition strategies and optimize campaigns to increase traffic and high-quality installs.

Must have: 3 years of experience in growth hacking mobile games across multiple global markets.

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

Yodo1 is looking for a Gaming UA Manager to help us acquire more engaged players for our game ecosystem.

You are:

• Focused on impact. You understand the 80/20 rule and focus on activities that matter.

• Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.

• Cooperative. You help others succeed; you give and receive feedback well.

• Relentlessly curious. You ask questions.

• Humble. You ask for help; you are quick to admit and learn from your mistakes.

• SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.

What We Expect

You will:

• Manage global user acquisition campaigns for both internal and external games at Yodo1.

• Collaborate closely with creative, data, product, and monetization teams, as well as external partners, to drive successful user acquisition.

• Test and expand your expertise across a range of gaming and advertising platforms.

• Collaborate on building and refining new UA tools, contributing to the future of our UA platform intel team.

• Develop expertise across global markets, including the massive Chinese market.

You must have:

• 3 years of experience in growth hacking mobile games across multiple global markets.

• Deep knowledge of ASO and the latest UA trends. Proven expertise in leveraging major advertising platforms (e.g., Google, Facebook, TikTok, Apple Search Ads, IronSource, AppLovin,etc) to drive results.

• Experienced in using MMPs like Adjust to analyze campaign performance and guide data-driven decisions

• Proficient in Excel with strong analytical and revenue projection skills.

• Fluent in English. Excellent communication and collaboration within cross-functional and globally distributed teams.

• Passionate about mobile gaming

You might have:

• PC gaming marketing/UA experience.

• Experience working with teams across different locations, cultures, and time zones.

• Availability for at least 4 hours between 9 AM and 5 PM Beijing Time.

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?