User Acquisition Representative

2 Months ago • 1 Years + • Marketing

Job Summary

Job Description

The User Acquisition Representative will be responsible for planning and executing user acquisition campaigns across various digital advertising platforms to drive downloads and revenue for mobile games. This includes performance optimization, reporting and insightful analysis of campaign data, creative testing and collaboration with internal and external teams. The role requires strong data analysis skills, proficiency in spreadsheet software, and excellent communication skills. A passion for mobile games is essential. The successful candidate will work closely with the creative team and leverage user behavior insights to personalize campaigns and achieve maximum ROI.
Must have:
  • Campaign planning & execution
  • Performance optimization & reporting
  • Data analysis & problem-solving
  • Excellent communication skills
  • Proficiency in spreadsheet software
  • Mobile game passion
Good to have:
  • Experience with Meta, Google, TikTok Ads
  • SQL knowledge
  • ASO knowledge
  • Understanding of Arab mobile gamer preferences

Job Details

Description

User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible, but the User Acquisition team makes it possible.

 

Responsibilities:

Campaign Planning and Execution: Design, manage, and execute user acquisition campaigns across different digital advertising platforms (e.g., Meta Ads, Google Ads, Tiktok Ads, Apple Search Ads, ad networks, DSPs, etc) to drive downloads and revenue for our mobile games.

Performance Optimization: Monitor, analyze, and optimize performance marketing campaigns to ensure achieving main KPIs and maximum ROI. Allocate marketing budgets to maximize growth and maintain profitable marketing spend.

Reporting and Insights: Generate insightful reports on campaign performance and present findings to the marketing team and key stakeholders. And leverage user behaviour insights and data to personalize campaigns.

● Creative Testing: Work closely with the creative team to develop engaging ad creatives that resonate with the target audience, report on creative performance, and provide data-driven decisions about further creative development.

● Market Research: Conduct market research to understand industry trends, competitor strategies, and emerging advertising technologies. Leverage this knowledge to enhance our user acquisition efforts.

● Collaboration: Collaborate with external partners and internal teams, including game developers, product managers, and data analysts, to align marketing efforts with game development and product strategies, and foster a collaborative approach to marketing initiatives.

Requirements

● 1+ years of experience in performance marketing, user acquisition, or digital advertising.

 

Skills you will bring to us:

● Enjoy working with data, and has the ability to break complex problems into smaller ones.

● Fluency in spreadsheet software, including Microsoft Excel and Google Sheets.

● Proactivity, independence, and “get it done” mentality.

● A curious and diagnostic mindset.

● A genuine passion for games, particularly mobile games.

● Excellent written and verbal communication skills.

Nice to have:

●  Previous experience within the mobile gaming industry

● Experience in working with Meta Ads, Google Ads, or Tiktok Ads.

● SQL knowledge.

● Knowledge of ad monetization tech, tools, and systems.

● ASO Knowledge.

●  A strong understanding of Arab mobile gamers preferences and behavior.

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About The Company

Tamatem is the leading mobile games publisher in the Arabic speaking market. We partner with international studios and developers, to localize and make their games culturally relevant for the Arab gamer.

Our experience in localization, user acquisition, distribution, cross-promotion, monetization, community, support and whales management we can help get your game on the top of charts, increase revenue and ensure its success in the Arabic market. Whether you are looking to publish a newly successful international game or trying to revive an old hit title, Tamatem is your best partner. We focus on publishing MMO-RPG, strategy, builder, mid-core, SLG, puzzle and trivia games.

Tamatem has published over 50 games on both iOS and Android with over 150M downloads. Tamatem is a 500 Startups and Endeavor company with offices in Amman, Jordan.

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