User Acquisition Team Lead

2 Months ago • 4 Years + • Marketing

Job Summary

Job Description

SuperPlay seeks a User Acquisition Team Lead to manage a team of UA Managers, overseeing user acquisition and retargeting activities across various channels (Incentivized, Social, Search, SDK Networks, OEM, DSP). Responsibilities include executing marketing strategies, building partnerships, providing performance updates, collaborating with creative and product teams, conducting market research, and staying abreast of industry trends. The ideal candidate possesses 4+ years of experience managing high-budget performance marketing campaigns with ad networks and DSPs (gaming experience preferred), strong analytical and problem-solving skills, excellent communication abilities, and advanced Excel skills.
Must have:
  • 4+ years managing high-budget performance marketing
  • Experience with ad networks & DSPs (gaming preferred)
  • Strong analytical & problem-solving skills
  • Excellent communication & collaboration skills
  • Advanced Excel knowledge
  • Fluent English

Job Details

Who are we?

Come join one of the fastest-growing mobile companies in the Gaming Industry!

SuperPlay is committed to developing the finest mobile games in the world while having an enjoyable time doing so. The company was founded IN 2019 by experienced professionals from Playtika and Rovio with the goal of producing casual games that are delightful and unforgettable that players can enjoy for years.

Our flagship game, Dice Dreams, is a global sensation and a top grossing hit, with our new title Domino Dreams set to follow its footsteps.

Headquarters are in Tel Aviv, and our staff has expanded to include numerous skilled, devoted, and ambitious individuals.

Our plans for the future are even more fascinating so if you'd like to be a part of our journey, please take a look at the job description below.

What will you do in SuperPlay?

  • Manage a team of UA Managers.
  • Hands-on management of user acquisition and retargeting activities with various partners (Incentivized, Social, Search, SDK Networks, OEM, DSP).
  • Execute new marketing strategies & tests to enhance our UA and RT efforts.
  • Build and maintain strategic and fruitful partnerships with key acquisition partners.
  • Weekly updates on performance, trends, and initiatives done with the different media partners.
  • Cooperate with our creative marketing team and constantly test new & innovative ideas.
  • Cooperate with Product Monetization, Game Economy, and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
  • Conduct market research to identify trends & new opportunities.
  • Keep up to date with the latest industry trends & updates, ensuring their implementation.

Who are you?

  • +4 year of experience managing high-budget and large-scale performance marketing activities with ad networks & DSPs (gaming experience is a big advantage).
  • High level of analytical and problem-solving skills with close attention to details
  • Ability to prioritize your work and the team work against deadlines and performance goals.
  • Ability to communicate clearly, collaborate and work effectively with partners and within a team.
  • Advanced knowledge in Microsoft Office Products, Excel in particular.
  • Fluent English – both written and verbal (must).

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