Vice President of Marketing

3 Months ago • 5-10 Years • Marketing

Job Summary

Job Description

As the Vice President of Marketing, you will oversee and integrate all facets of the marketing strategy, ensuring alignment across multiple verticals. Responsibilities include driving brand positioning, leading marketing growth initiatives, fostering innovation within the team, and managing global marketing campaigns. The role focuses on improving operational efficiency, optimizing creativity, and providing data-driven insights. Efforts will center on amplifying the brand and crafting compelling narratives. Additional responsibilities include managing relationships with tech reporters, serving as a press contact, and leading crisis communication.
Must have:
  • Develop and execute a marketing strategy.
  • Lead marketing growth initiatives.
  • Leverage AI tools for marketing workflows.
  • Manage global marketing campaigns.
Good to have:
  • Experience in mobile advertising.
  • Love complex puzzles/riddles.
  • Ability to pair technical information with exceptional storytelling.

Job Details

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

As the Vice President of Marketing, you will oversee and integrate all facets of our marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy. This role requires a dynamic leader with a strategic vision, technical acumen, and a collaborative approach to drive impactful outcomes across the organization.

Working closely with cross-functional teams, you will ensure marketing initiatives support and enhance broader company goals. Your focus will be on improving operational efficiency, optimizing creativity, streamlining processes, and providing data-driven insights to support strategic decisions. Efforts will center on amplifying the brand and crafting compelling narratives that resonate across the tech landscape.

 

KEY RESPONSIBILITIES:

Marketing Strategy,  Leadership and Management:

  • Develop and execute a comprehensive marketing strategy aligned with business goals. 

  • Drive brand positioning, awareness, and manage the external corporate narrative. 

  • Lead all marketing growth initiatives across all key marketing channels. 

  • Foster a culture of innovation, efficiency, and accountability within the team.

  • Recruit, develop, and mentor a high-performing, AI-forward marketing team.

Technical and AI-Driven Marketing Focus:

  • Leverage AI tools to optimize content creation, design, localization and campaign execution.

  • Manage a lean, highly effective marketing team with a focus on automation and scalability. 

  • Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.

Operational Excellence and Performance: 

  • Define KPIs and lead data-driven decision-making to assess marketing effectiveness.

  • Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets.

  • Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more. 

Communications and Media Relations:

  • Maintain and manage relationships with top-tier tech reporters and media outlets to shape and manage company narrative in the media and beyond. 

  • Serve as the primary press contact and be a spokesperson when needed as well as manage other executive spokespersons as appropriate. 

  • Lead crisis communication and manage press strategies.

  • Handle all corporate communications and partner with investor relations on any relevant investor communications support. 

 

 

KEY QUALIFICATIONS: 

Educational background:  

Bachelor’s degree in Computer Science, Mathematics, Physics, or a related technical field.

Experience:

  • 5 - 10 years of marketing experience, with experience in leadership roles at high-growth tech companies.

  • Proven track record of leveraging AI tools for marketing workflows.

Technical Skills:

  • Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software.

  • Comfortable working with technical teams and translating complex concepts into compelling external narratives.

 

BONUS POINTS:

  • You have proven experience in the mobile advertising and/or performance marketing

  • You love complex puzzles / riddles and are a problem solver at heart 

  • You enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer

  • You have the ability to take technical information and pair it with exceptional storytelling to build a compelling narrative.

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