Vice President, Product Management - Digital Ads
Job Summary
Job Description
As the VP of Product Management for Nielsen's measurement applications, you will lead the strategic vision, development, and execution of next-generation measurement applications. This crucial role shapes the future of Nielsen's offerings, driving innovation to meet evolving industry needs. Responsibilities include defining the strategic vision, overseeing the product lifecycle, prioritizing the roadmap, collaborating with cross-functional teams, identifying market trends, driving innovation, leading stakeholder communication, ensuring timely and budget-conscious product launches, establishing KPIs, and implementing efficient product development processes. The role requires deep technical knowledge of the advertising stack and experience with linear, digital, and cross-platform measurement solutions in CTV/OTT environments.
Must have:
- 8+ years of technical product management experience
- Deep technical knowledge of advertising stack
- Experience building 0-to-1 products
- Strong leadership and team management skills
- Exceptional strategic thinking
Perks:
- Health & wellness plans
- 401(k) retirement plan with company match
- Generous paid time off
- Discretionary incentive/bonus (if eligible)
8 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
As the VP of Product Management for Niesen’s measurement applications, you will drive the strategic vision, development and execution of Nielsen’s next generation of measurement applications. This is a critical leadership role that will shape the future of Nielsen’s measurement applications, driving innovation and ensuring our product offerings meet the evolving needs of the industry.
Responsibilities:
- Define and lead the strategic vision for Nielsen measurement applications, aligning with company goals and market needs.
- Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
- Prioritization of the product roadmap, including a clear understanding of requirements, resources, execution timelines and P&L impact.
- Collaborate with cross-functional teams (engineering, data science, sales and marketing) to deliver cutting-edge solutions.
- Identify market trends, customer needs and competitive landscape to inform product strategy.
- Drive innovation in ads measurement products, fostering a culture of collaboration and excellence.
- Lead stakeholder communication, including presenting product strategies and updates to executive leadership and key customers.
- Ensure products are launched on time and within budget, while meeting high-quality standards.
- Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Measurement applications.
- Ensure efficient and effective product development processes, including agile methodologies and best practices.
Skills:
- 8+ years of experience of technical product management with deep technical knowledge of the advertising stack and direct experience building linear, digital, cross-platform planning & measurement, DSPs, SSPs, Ad servers, Data-Driven Planning, Activation, Programmatic Buying and Measurement solutions in CTV/OTT environments.
- Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms.
- Experience with machine learning applications in ad tech, specifically for data-driven, audience-based planning, targeting and activation.
- In-depth industry knowledge and experience with digital advertising standards and protocols, particularly in CTV and OTT, and familiarity with industry standards such as VAST, OpenRTB, GDPR, CCPA, VPPA, etc.,
- Experience building 0-to-1 products, leading client discovery, executing test and learn research and adjusting product build direction due to changes in priorities and new information.
- Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
- Ability to manage and prioritize multiple initiatives in a dynamic environment.
- Demonstrated success in driving product innovation and managing complex portfolios.
- Exceptional strategic thinking, with the ability to translate market insights into actionable product strategies.
- Good written and verbal communication skills and the ability to communicate with both technical and non-technical audiences.
Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000 - $300,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications, and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.
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