Video Game Marketing Manager

3 Months ago • 2 Years +

Marketing

Job Description

We are seeking a Marketing Lead to define how our games connect with the world. This role requires a blend of strategy, storytelling, and experimentation, suitable for individuals who can develop high-level strategies and execute detailed testing. You will lead the go-to-market strategy for existing and upcoming game titles, conduct early-stage market validation for new concepts, and work closely with the Community Manager and Development Team. This is a pivotal leadership position for those who excel in indie-scale environments, offering the opportunity to build, lead, and shape game discovery and player engagement.

Good To Have:

2+ years of marketing communication experience in gaming or related industries.
4+ years of video game marketing experience.
Familiarity with AI-focused applications.
Existing network in gaming or AI sectors.
Familiarity with analytics tools and game data analysis.

Must Have:

Develop and execute marketing strategies for game milestones.
Manage backend operations on Steamworks and app stores.
Create and distribute developer broadcast newsletters.
Collaborate with marketing partners on campaigns.
Collaborate with Community Manager on events.
Host game-related events (virtual and in-person).
Create high-quality marketing assets.
2+ years of video game marketing experience.
Strong track record in marketing/community campaigns.
Excellent communication and organizational skills.
Intermediate image/video editing skills.
Passion for indie games and AI technology.

Add these skills to join the top 1% applicants for this job

communication

davinci-resolve

data-analytics

storytelling

video-editing

orange

steamworks

photoshop

krita

Video Game Marketing Manager

Full-time Hybrid Orange County, CA

We're looking for a Marketing Lead to shape how our games connect with the world. This role blends strategy, storytelling, and experimentation—perfect for someone who can zoom out to craft the big picture while diving in to test what actually moves the needle.

You'll drive the go-to-market strategy for both current and upcoming titles, lead early-stage market validation for new concepts, and work hand-in-hand with our Community Manager and Development Team.

This is a key leadership role for someone who thrives in indie-scale environments—big enough to make an impact, small enough to own the vision. You'll have the freedom to build, the responsibility to lead, and the creativity to shape how our games are discovered and loved.

Responsibilities

Develop and execute marketing strategies for pre-launch, launch, post-launch, and other key milestones.
Manage backend operations across Steamworks, the App Store, Google Play, and Nintendo platforms.
Create and distribute the monthly developer broadcast newsletter via Steam, and social channels.
Collaborate with marketing partners or other organizations to execute marketing campaigns.
Collaborate with Community Manager to develop meaningful events.
Host and manage game-related events and shows, both virtually and in-person.
Create high-quality marketing assets, including banners, screenshots, animations, and short videos.

Must-Haves

2+ years of professional experience in video game marketing or equivalent.
Proven track record of strong execution in delivering successful marketing and community campaigns, including preparing and distributing press releases and engaging with content creators.
Excellent communication and organizational skills.
Intermediate skills in image and video editing (e.g., Photoshop, Krita, DaVinci Resolve, Premiere).
Love for indie and AI technology.

Nice-to-Haves

2+ years of marketing communication professional experience in video game, content creation, fashion, tech or adjacent industry.
4+ years of professional experience in video game marketing or equivalent.
Familiarity with AI-focused applications (AI Dungeon, Character.AI, Talkie).
Existing social connections or network within the gaming, or AI sectors
Familiarity with analytics tools and game-specific data analysis.