VP Marketing

1 Year ago • 5-10 Years • Marketing

Job Summary

Job Description

Joyride Games is seeking a VP Marketing with 5+ years of experience in technology, consulting, marketing, and/or strategy roles. You will craft a go-to-market strategy, build an integrated marketing plan, and lead product value proposition creation. A strong understanding of the role that research plays in problem solving and creative execution is required.
Must have:
  • Marketing Strategy
  • Product Value
  • Community Building
  • Web3 Products
Good to have:
  • Blockchain Enthusiasts
  • Gaming Companies
  • Social Media
  • Press Strategy
Perks:
  • Remote Work
  • Visa Sponsorship

Job Details

Fully remote
Compensation and title commensurate with experience

Who we are:

At Joyride Games, we build mobile web3 game ecosystems. We've spent decades building games on the edges of possibility at companies like Disney, Popcap, and Electronic Arts. Our team has built some of the biggest games on Facebook, iOS, and Android, entertaining over 300 million people. These titles all earned enthusiastic and long-lived player communities that led to their commercial success.

Our combined track records have taught us how important (and hard) it is to build a successful game with a vibrant and sustainable community. With Joyride, our goal is to put market-leading infrastructure for web3 games into the hands of every game creator.

The Joyride team is proud to have already released two web3 titles (Solitaire Blitz and Trickshot Blitz) that became Top 10 blockchain games (according to DappRadar.com). The Joyride Wallet has over 5 million users and has supported apps with over 1M+ monthly active users. We’re experiencing strong momentum and looking for the most driven, kind, and skilled candidates.

Join us on this exciting journey as we build the next generation of community-owned games together!
.

What we’re looking for:

We are looking for a trailblazing VP of Marketing to work side-by-side with our business, product, and engineering leaders to lead Joyride’s web3 platform adoption across the gaming ecosystem.

We are looking for a Marketing leader who has a passion for community building, organic social media, brand-building, and gaming with a commitment to bringing evolved, polished, and innovative web3 products to consumers at scale.

The ideal candidate is motivated by the opportunity to build out our marketing operation with both a product mindset and a creator’s enthusiasm, architecting processes for a “flywheel effect” and operating systems with creativity and attention to detail. The successful candidate will be a true entrepreneur who is excited to roll up their sleeves and get things done, with nothing either too big or too small.

Your key responsibilities:

  • Crafting a go-to-market strategy for the business, building an integrated marketing plan that supports business goals with a key focus on the channels that are critical to gamers and gaming companies including Discord, Reddit, Twitter, Telegram, etc.
  • Leading product value proposition creation, developing messaging strategies that resonate with blockchain enthusiasts, gamers, and game developers; socializing them with cross-functional teams and ensuring relevant internal and external stakeholders feedback; testing positioning strategies ahead of product launches to ensure success
  • Partnering deeply with Business, Product, Engineering and Legal teams to define and prioritize the product and feature roadmap, design, UX and associated requirements
  • Creating and leading media (including social media) and press strategy as a part of the go-to-market roadmap, elevating them within the gaming blockchain arena and generating credibility across end-users and the the market
  • Operationalize the go-to-market plan with the support of other marketing/channel resources
  • Owning the evergreen marketing strategies and driving their execution through gaming and blockchain/cryptocurrency-specific channels (events, niche social platforms, influencer partnerships, etc.)
  • Gathering ongoing qualitative and quantitative user insights;identifying opportunities for continuous improvement to existing products and features
  • Reporting out regularly on product and strategy performance against revenue, acquisition, and other business goals, identifying opportunities for continuous improvement and optimization

Basic qualifications:

  • Bachelor’s degree with record of achievement; MBA from top program nice to have (not required)
  • 5+ years working in technology, consulting, marketing, and/or strategy roles
  • 3+ years in roles bringing disruptive web3 products to market, building community-driven bottoms-up brands, and/or gaming
  • “Swiss army knife” range of marketing and GTM skills – ability to balance tried and true tactics with innovative techniques alongside strong EQ and community management skills
  • A strong understanding of the role that research plays in problem solving, tactical solutions, and creative execution
  • Ability to think big and market to a global audience
  • Willingness to be hands-on; owning both the strategy and execution
  • A baseline understanding of publications, influencers, and media outlets that will be relevant and crucial to helping tell our story
  • A natural curiosity to test, measure, learn, and iterate to get the best results possible
  • Strong communication, both oral and written; specifically comfortable in writing press releases, blog articles, bylines, etc.
  • Ability to prioritize while juggling multiple projects and stakeholders simultaneously
  • Team player attitude with good follow through
  • Owner mentality; self-accountable
  • Mission-driven commitment to bring web3-powered entertainment to consumers on a mass scale

Similar Jobs

Ubisoft - Game Economy Designer

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
1 Month ago
Bushiroad - Marketing Executive

Bushiroad

Singapore, Singapore (On-Site)
2 Months ago
Netflix - Manager, Production Finance - India

Netflix

Mumbai, Maharashtra, India (On-Site)
3 Months ago
OKX - Specialist, Customer Due Diligence Operations (KYC)

OKX

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
6 Months ago
ByteDance - Software Engineer Intern (Privacy & Security - Global Payment)

ByteDance

San Jose, California, United States (On-Site)
1 Week ago
Playrix - UA Marketing Producer

Playrix

Cyprus (Remote)
6 Months ago
Google - Account Strategist

Google

New York, New York, United States (On-Site)
6 Days ago
PwC - Management group Reporting ESG | Banque | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Inworld AI - Marketing Lead - USA

Inworld AI

Mountain View, California, United States (On-Site)
2 Weeks ago
WebFX - Jr. Digital Marketing Specialist - Strategy Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - Senior Legal Counsel, Nordics

Tesla

Oslo, Oslo, Norway (On-Site)
2 Months ago
Techland - Senior Cinematic Artist

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
2 Months ago
Tencent - Business Development Manager

Tencent

California, United States (On-Site)
1 Month ago
On Location - Senior Director, Marketing - Olympic & Paralympic Games

On Location

New York, New York, United States (On-Site)
3 Weeks ago
NVIDIA - Senior Chip Design Verification Engineer

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Weeks ago
Bushiroad - Marketing Executive

Bushiroad

Singapore, Singapore (On-Site)
2 Months ago
KingsIsle Entertainment - Senior Community Manager

KingsIsle Entertainment

Round Rock, Texas, United States (Hybrid)
4 Weeks ago
Notion - Software Engineer, Native Windows Development (Contract)

Notion

San Francisco, California, United States (On-Site)
6 Months ago
Gaming Innovation Group  - Service Operations Analyst

Gaming Innovation Group

St. Julian's, Malta (Hybrid)
3 Weeks ago
Tesla - General Assembly Maintenance Management Internship

Tesla

Brandenburg, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in India

PwC - SAP FICO Senior Associate PAN India

PwC

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Hashlist - Data Scientist

Hashlist

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
Google - Business Systems Analyst, Supply Chain Systems

Google

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Google - Senior Software Engineer, Google Cloud

Google

Pune, Maharashtra, India (On-Site)
5 Months ago
Google - Process Excellence Consultant

Google

Gurugram, Haryana, India (On-Site)
6 Days ago
Google - Senior Register-Transfer Level Design Engineer, Core IP, Silicon

Google

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Zeta - Principal Engineer

Zeta

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Google - UX Research Manager, GPay Wallet

Google

Bengaluru, Karnataka, India (On-Site)
4 Days ago
Keywords Studios - Research Associate - Fresher

Keywords Studios

Karnataka, India (On-Site)
2 Weeks ago
PwC - D365 Finance

PwC

Bengaluru, Karnataka, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Playtika - Creative Manager

Playtika

Israel (On-Site)
5 Months ago
The Walt Disney Company - Manager, SEO

The Walt Disney Company

New York, New York, United States (On-Site)
1 Month ago
Xsolla - Growth Marketing Manager

Xsolla

Los Angeles, California, United States (Remote)
6 Days ago
Google - Accelerated Growth Consultant, GCS

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Eleven Labs - Enterprise Marketing - Japan

Eleven Labs

Japan (Remote)
1 Month ago
Epic Games - Senior Developer Marketing Manager (Japan)

Epic Games

Yokohama, Kanagawa, Japan (On-Site)
1 Week ago
The Walt Disney Company - Trade Marketing Intern

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
1 Week ago
The Walt Disney Company - Shopper Marketing Intern, Retail & E-commerce

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
1 Month ago
Focus Entertainment - Brand & Creative Manager

Focus Entertainment

Île-de-France, France (Hybrid)
4 Weeks ago
Evolution - Territory Manager Peru

Evolution

Lima, Callao Region, Peru (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Building media franchises powered by games and community. Check out our Super Champs and Casual Games Championships mobile games today and join our community of 5MM+ players! https://www.onjoyride.com/ https://www.superchamps.com/ https://joyride.komi.io/

Palo Alto, California, United States (Remote)

India (Remote)

Austin, Texas, United States (Remote)

Palo Alto, California, United States (Remote)

Austin, Texas, United States (Remote)

India (Remote)

View All Jobs

Get notified when new jobs are added by Joyride Games

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug