VP of Marketing

FundamentalVR is a healthcare technology company with a mission to facilitate MedTech adoption at scale through immersive tech. We partner with medical device organizations, pharmaceutical companies, and healthcare systems that use our platform, Fundamental Surgery, to facilitate remote and immersive medical training within a virtual reality (VR) environment. The highly acclaimed platform has received numerous awards for its innovation and unparalleled contribution to the MedTech space. 

Our partners, some of the leading global MedTech companies, have reported accelerated product adoption and roll-out globally. This has improved patient care while reducing the costs of onboarding internal teams and healthcare professionals, delivering a strong ROI.

About The Role 

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing programs and initiatives. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a strong marketing background with experience managing end-to-end strategies and campaigns across various marketing disciplines in top global MedTech companies. Start-up experience is a plus.

The VP of Marketing will report directly to our CEO and will oversee the developing internal Marketing team. To be successful in this role, you should be highly professional, have direct experience of Life Sciences/Medical devices markets as well as software marketing techniques. You should also play a significant role shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

What You Will Do 

• Marketing Strategy: Develop and implement a comprehensive marketing strategy to increase brand awareness, market penetration, and revenue growth, and align with core strategic pillars of the business. 
• Brand Management: Oversee brand development and positioning, ensuring consistent messaging across all channels and touchpoints.
• Team Leadership: Recruit and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Lead Generation: Build customer lead pipeline working hand-in-hand with sales to develop and drive value from MQL and SQLs. 
• Digital Strategy: Responsible for developing and executing the overall digital marketing strategy, overseeing all digital marketing initiatives, and driving online brand presence and customer engagement across various digital channels Including the company website, Social Media (with focus on LinkedIn), Paid Opportunities (e.g. LinkedIn Ads, Google Ads) and SEO. 
• KOL Relationships: Build and maintain relationships with market Key Opinion Leaders. 
• Events: Provide guidance and ideas to organize effective marketing events
• Media: Build relationships with media and stakeholders through creative PR strategies.
• Market Intelligence: Conduct market analysis to understand customer needs, competitive landscape, and industry trends, and use insights to  identify challenges and opportunities for growth. 
• Product Road Map: Build and own the marketing product road map. 
• Marketing Metrics & Reporting: Track and analyze all marketing activities through a comprehensive dashboard, providing insightful reports and presentations on key marketing metrics to support data-driven decision-making for the CEO.
• Budget: Design and track the Marketing department’s budget.

What We Are Looking For

• Proven work experience as a VP of Marketing, Marketing Director or other senior marketing roles
• Experience and demonstrable success within the Med Device, Pharma market place.
• Someone who understands brand and can point to examples of how they had layered fresh, innovative and market defining strategies to build them.
• Experience of marketing software solutions and performance marketing . 
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• Masters/BSc degree in Marketing, Communications or relevant field 

Who You Are

• You understand what it means to work in a startup, this excites and motivates you
• You like to do everything to a high standard but know when to be pragmatic
• You are highly collaborative and an excellent communicator
• You do not hide problems, mistakes or failure, but rather learn and develop from them
• Excited to travel as required. Diversity Is Our Strength

What You Will Get

• 25 days holiday (including 3 between Xmas and New Year) + bank holidays with an increase of 1 day per year service
• AXA Health insurance
• Death in Service benefits
• WFH Benefit £250 per annum
• Unlimited drinks fridge in the office
• Discounts on retailers and gym memberships

Diversity Is Our Strength

FundamentalVR is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, colour, national origin, sex, disability or age.

At FundamentalVR, we have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. We pride ourselves on bringing the best medical training experiences to our clients around the world, and we know our company runs on the hard work and dedication of our passionate and creative employees.