VP - Product Marketing

23 Hours ago • 13 Years +

About the job

Summary_{By Outscal}

Dream11 seeks a VP - Product Marketing with 13+ years of experience in product marketing & content strategy, proven leadership, and expertise in growth marketing campaigns. You'll own a budget, develop go-to-market strategies, and collaborate with various teams to build engaging marketing content.

Product Marketing @Dream11

Product Marketing at Dream11 spearheads all marketing efforts for different product areas - be it gameplay, rewards or any existing or new product initiatives. The team blends creativity with data to ensure that our users get a seamless communication journey. Through close collaborations with product managers, developers, marketing content designers & writers, the team is able to shape effective marketing content and execute their go-to-market strategy.

Your Role:

Hands-on with demonstrated in-depth knowledge, skills, and execution capabilities in building go-to-market strategies and key growth marketing campaigns
Own a budget that aligns with business goals and re-adjust based on ROI
Establish guidelines and standards for content creation, ensuring consistency in tone, voice, and branding across all product-led channels
Build strong relationships both within the product team and Marketing/Design/Policy teams to enhance synergy
Drive industry best practices for PMM and Content Strategists

Qualifiers:

13+ years of experience in product marketing & content strategy
5+ years of experience in a leadership position
Undertaken key growth marketing campaigns in the past

About Dream Sports:

Dream Sports is India’s leading sports technology company with 250 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.

Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.

For more information: https://dreamsports.group/

Dream11 is the world’s largest fantasy sports platform with 220 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.