VP, Strategic CRM AI Sales

3 Minutes ago • 15 Years + • Research Development • $295,540 PA - $502,460 PA

Job Summary

Job Description

This role is for a VP, Strategic CRM AI Sales, responsible for leading a team focused on driving long-term revenue growth through strategic transactions with Independent Software Vendors (ISVs). The leader will build a small team to drive AI-led CRM sales, manage strategic ISV partnerships, and act as an executive sponsor for large global accounts. Key responsibilities include aligning with global counterparts, driving strategic pursuits, structuring deals, sharing best practices, and representing ServiceNow in senior customer-facing roles.
Must have:
  • Lead team driving revenue growth via ISVs and strategic transactions.
  • Build team for AI-led CRM sales and strategic ISV partnerships.
  • Act as CRM executive sponsor for large global accounts.
  • Align and collaborate with global counterparts on ISV strategies.
  • Drive strategic pursuits, assessing and selecting high-revenue opportunities.
  • Develop best practices for deal structure and negotiations.
  • Share insights on large deal thinking and attractive themes like AI.
  • Represent ServiceNow as an executive sponsor and negotiator.
  • Experience integrating AI into work processes and decision-making.
  • 15+ years in strategic enterprise software sales and leadership.
  • Strong background in CRM and deep tech industry understanding.
  • Proven track record of successful partnerships.
  • Executive-level engagement, negotiation, and account strategy skills.
  • Expertise in executive selling and large deal management.
  • Ability to attract, retain, and develop high-performing talent.
Perks:
  • Equity
  • Variable/incentive compensation
  • Health plans
  • Flexible spending accounts
  • 401(k) Plan with company match
  • ESPP (Employee Stock Purchase Plan)
  • Matching donations
  • Flexible time away plan
  • Family leave programs

Job Details

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

This role will be responsible for leading the team that works with our Independent Software Vendors (ISVs) to drive long-term revenue growth through large and strategic transactions.

The leader will build a small team to drive AI led CRM sales by building a small set of strategic and significant ISV partners along with acting as CRM executive sponsor on large global accounts. Success defined via Pipeline, Bookings and Roadmap impact KPIs

What you get to do in this role:

  • As a global role, the role will align and collaborate with geo counterparts, influencing and driving initiatives across multiple regions to ensure cohesive and effective ISV partnership strategies and drive revenue growth through large and strategic transactions.
  • Drive Strategic Pursuits: managing the assessment and selection of opportunities where we intend to build high-revenue opportunities.
  • Build a small team to drive best practice in setting the deal structure and supporting negotiations, enabling full clarity for customers on the value they are receiving.
  • Drive large deal thinking, best practice sharing (deal structure, content relative to attractive themes like AI, Digital Transformation, Employee Experience, references) and extended team collaboration
  • Represent ServiceNow in senior customer facing roles as executive sponsor, business strategist and negotiator.

Qualifications

To be successful in this role, we need someone who has:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • 15 years of strategic enterprise software sales and leadership experience with significant revenue achievement while building loyal customers.
  • The ideal candidate will have a strong background in CRM, a deep understanding of the tech industry, and a proven track record of successful partnerships.
  • Executive level engagement, negotiation, account strategy, domain expertise, executive selling, large deal management and team leadership.
  • Optimistic attitude, competitive, strong work ethic, humility, excellent team builder and communication skills.
  • Experience attracting, retaining, and developing high performing, high potential talent through assessing, selecting, onboarding, coaching, and developing.
  • Excellent presentation, communication, and organizational skills

For positions in this location, we offer a base pay of $295,540 - $502,460, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

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