Web Marketing Director

3 Months ago • All levels • Marketing • $6,410,000 PA - $10,500,000 PA

Job Summary

Job Description

As a Web Marketing Director, you will be responsible for the overall web advertisement direction of our entertainment content. You'll collaborate with management and development teams, maximizing advertising effectiveness through strategic planning and operational execution, thereby increasing the probability of business success. Your tasks include market and user research, formulating web marketing strategies and tactics, planning and managing web advertising media, improving results through PDCA cycles, and negotiating with advertising agencies and media companies. This role offers a direct impact on the business, encourages innovation, and promotes swift decision-making.
Must have:
  • Experience in web advertising strategy and operation for entertainment content.
  • Experience can be from business side or advertising agency.
Good to have:
  • Experience in web marketing for game apps.
  • Experience in promoting various content and services.
  • Proven results in improving customer acquisition efficiency and increasing sales through web ads.

Job Details

当社は「"Entertainment in Real life" エンターテインメントで日常を楽しく、より素晴らしく」をミッションに掲げています。今後も最新のテクノロジーと独創的なアイデアを組み合わせた開発で、これまでにない新しい体験を届けるコンテンツ、いわば"祖"となるコンテンツを届けてゆきたいと考えています。

職務内容

ミッション
当社が提供するエンタメコンテンツのWEB広告ディレクション全般をお任せいたします。
経営層や開発部門と連携をとりながら、戦略立案から実運用までを通して広告効果を最大化し、事業の成功確度を高めていただきます。

業務内容
・市場調査/ユーザー調査/ゲームデータの調査及び分析
・WEBマーケティング戦略及び戦術の立案、遂行
・各プロダクトに合わせたWEB広告のメディアプラン策定と運用、結果に基づいたPDCAサイクルの実行による成果改善
・広告代理店や媒体社との折衝業務等
・WEB広告宣伝予算策定及び広告宣伝予算管理

本ポジションの魅力
・コロプラのWEBマーケティングをリードする立場で事業にダイレクトに影響を与えるお仕事です。
・都度生み出されていく「新しい体験」を届ける必要があるため、AIの活用をはじめ既存の手法にとらわれなず挑戦を推奨する環境です。
・スピーディーな意思決定の環境で業務を推進いただけます。

■ 参考記事
取締役インタビュー:市場創造型マーケティングでコロプラの未来を切り開く
新たな体験を創造し、世界へ届ける。マーケティング戦略を支える3部門トップが語る未来図

応募資格
【必須の経験・スキル】
・ゲームコンテンツを含むエンタメコンテンツのWEB広告戦略立案から運用経験
※事業会社側、広告代理店側のご経験は問いません

【歓迎スキル・経験】
・ゲームアプリのWEBマーケティング経験
・複数種類のコンテンツやサービス、商品のプロモーションに携わった経験
・担当したWEB広告において、広告の成果を通じて集客効率の改善や売上向上を果たした実績

【求める人物像】
・数字、結果、人に素直な方
・業務を予測して主体的に取り組める方
・論理的思考があり、かつ変化に柔軟に対応できる方
・丁寧に業務に取り組める方
・フットワークが軽く、他部署と円滑にコミュニケーションをとれる方
・エンターテイメントに興味がある方

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About The Company

Tokyo, Japan (On-Site)

Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

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