Working Student (m/f/d) in FMCG Market Research

1 Month ago • All levels

Job Summary

Job Description

This role involves continuous consumer research, collecting and analyzing data on purchasing and consumption behavior across all channels. You will gain insights into consumer search behavior for new products, how they compare and use them, and the factors influencing their decisions. The company identifies key consumer and shopper trends, focusing on relevant customer segments to determine ideal target groups and market opportunities. You will support clients in the consumer goods and retail sectors in developing targeted growth strategies. The position is for a six-month period, supporting the team in data analysis, results preparation in Excel and PowerPoint, preparing client presentations and workshops, and contributing to market reports and consumer panel evaluations.
Must have:
  • Student in Business or Humanities
  • Completed first 4 semesters
  • Interest in market trends
  • Data analysis skills
  • MS Office proficiency
  • Fluent German
  • Good English skills

Job Details

In der kontinuierlichen Verbraucherforschung erheben und analysieren wir das Kauf- und Konsumverhalten von Verbrauchern und zwar über alle Kanäle hinweg. Wir wissen über das Einkaufsverhalten der Verbraucher Bescheid: Wo suchen Verbraucher nach neuen Produkten? Wie suchen und vergleichen sie diese? Wie verwenden sie neue Produkte und welche Faktoren beeinflussen ihre Entscheidungen und den gesamten Prozess bis zum Kauf?

Wir ermitteln die wichtigsten Verbraucher- und Shoppertrends und konzentrieren uns dabei auf relevante Kundensegmente, um die ideale Zielgruppe/n zu bestimmen. Wir erkennen Marktchancen und unterstützen unsere Kunden aus der Konsumgüterindustrie und dem Lebensmittelhandel bei der Entwicklung zielgerichteter Wachstumsstrategien.

 

Zur Unterstützung unseres Teams suchen wir für sechs Monate engagierte Werkstudenten (m/w/d). Die Aufgaben im Rahmen einer Werkstudententätigkei umfassen u.a.:

 

o Erlernen und Unterstützen der relevanten Tätigkeiten rund um die Datenanalyse und Aufbereitung der Ergebnisse in Excel und PowerPoint

o Vorbereiten von Kundenpräsentationen und/oder Workshops für unsere Kunden aus der Konsumgüterindustrie

o Mitwirken bei der Erstellung von Marktberichten und Consumer Panel basierten Auswertungen

 

Voraussetzungen

Du bist Student:in (m/w/d) der Wirtschafts- oder Geisteswissenschaften oder einem ähnlichen Fachbereich und hast idealerweise bereits die ersten 4 Semester Deines Studiums erfolgreich abgeschlossen. Du bringst Interesse an aktuellen Marktgeschehnissen, Datenanalysen und Ergebnispräsentationen mit und arbeitest gerne mit den MS Office Produkten.

Fließende Deutschkenntnisse und gute Englischkenntnisse runden Dein Profil zusätzlich ab.

 

Zeitraum: für 6 Monate
Arbeitsort: Hauptstandort Nürnberg

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