YouTube Marketing Experiences - Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: YouTube Marketing Experiences - Manager 

Location: Mumbai, India 

What you will be doing: 

Creator Meetups and Events

A key aspect of this role is organizing and managing creator-focused events:

Strategic Planning:

• Conceptualization: Developing the concept, theme, and objectives for creator meetups, workshops, and other events, aligning them with overall creator marketing goals.
• Agenda Development: Creating engaging and informative event agendas that provide value to creators, such as educational sessions, networking opportunities, and exclusive announcements.

Logistics and Execution:

• Venue Selection: Identifying and securing appropriate venues for events, considering factors such as size, location, and amenities.
• Vendor Management: Coordinating with vendors and suppliers for catering, technical equipment, and other event needs.
• Budget Management: Developing and managing event budgets, ensuring cost-effectiveness and maximizing ROI.
• Event Coordination: Overseeing all logistical aspects of event execution, including registration, setup, on-site management, and post-event follow-up.

Creator Engagement:

• Invitation and Communication: Inviting creators to participate in events, managing RSVPs, and providing clear and timely communication before, during, and after the event.
• Networking Facilitation: Creating opportunities for creators to connect, network, and collaborate with each other, fostering a sense of community.
• Feedback Collection: Gathering feedback from creators after events to assess their satisfaction, identify areas for improvement, and inform future event planning.
  
  

What you need to be great in this role:

• BA/BS degree or equivalent experience
• 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Excellent written and verbal communication skills
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies. 
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations. 
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
• 50% travel required as part of this role

Req ID: 12820

#LI-AS2 #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.