YouTube & Social Media Content Creator

1 Month ago • All levels • Editorial • Social Media

Job Summary

Job Description

Guru Studio seeks a YouTube & Social Media Content Creator to manage and grow social media accounts (YouTube, Instagram, TikTok) for animated kids and family content. Responsibilities include creating engaging videos (Shorts, Reels, TikToks) using various elements, designing compelling thumbnails and visuals, managing channel operations and calendars, conducting audience analysis and competitor benchmarking, monitoring analytics, and staying updated on social media trends. The ideal candidate possesses strong video editing and graphic design skills (Adobe Creative Suite proficiency required), a keen eye for analytics, and a passion for animation, toys, games, and pop culture. This is a hybrid, contract position based in Toronto, Ontario.
Must have:
  • Video editing & graphic design skills
  • Adobe Creative Suite proficiency
  • Social media algorithm knowledge
  • Content creation & optimization
  • Analytics & trend analysis
Perks:
  • Collaborative work environment
  • Learning opportunities
  • Health & wellness support
  • Philanthropic initiatives

Job Details

Are you a wildly creative creator of scroll-busting video content?
Do you have a knack for designing punchy and eye-catching thumbnails and visuals?
Are you obsessed with mastering social media algorithms and trends?


Come join our award-winning studio as our YouTube & Social Media Content Creator and help bring our hit shows and beloved characters to life doing what you love!


In this role, you’ll work closely with our Marketing and Content Development teams, taking ownership of the growth and management of a collection of social media accounts (YouTube, Instagram, TikTok) in the animated kids and family space. You’ll be responsible for developing and creating content, managing channel operations, and driving audience and revenue growth.


This position requires strong video editing and graphic design skills, along with a keen eye for analytics and trends.


Responsibilities:

  • Create videos (including Shorts, Reels, and TikToks) for multiple social media accounts and made-for-kids YouTube channels using a combination of editorial  content, repurposed episodic footage, motion graphics, and live-action elements
  • Design eye-catching thumbnails and visuals that will drive CTR
  • Manage channel operations, monthly calendars, uploading videos, optimizing metadata
  • Conduct audience analysis, market research, and competitor benchmarking to inform content creation and optimization
  • Monitor analytics and identify opportunities for improvement
  • Stay up-to-date on social media trends and best practices


This is an exciting opportunity for someone who lives to create fun, original, and attention-grabbing content and who has a deep understanding of YouTube and social media platforms.


The ideal candidate is ambitious, self-sufficient at creating content, and full of ideas! Having working knowledge of Adobe Creative Suite (especially Illustrator and Photoshop) is required. 


A love of animation, toys, games, and pop culture is also a must!


Guru Studio is a creative-driven entertainment company and an industry leader in animated storytelling. For over twenty years, our studio has brought to life some of the most recognizable and beloved children’s properties in the world.


We’re always looking for passionate and committed talent, so come join our dynamic and growing team!


Why Join Guru?

  • We create a collaborative and creatively fulfilling work environment by promoting courage, purpose, inspiration, integrity, transparency, and empowerment as our core values
  • We take great pride in our work and we always ensure it reflects a high standard of quality and creativity
  • We encourage individuals to grow with us by offering learning opportunities that encourage skill development and growth
  • We are proud to support philanthropic initiatives that support our local and global community through our charity committee Guru Gives
  • We offer health and wellness support through an extensive benefits plan and extended mental health services and initiatives


Guru is committed to providing an inclusive work environment that celebrates the diversity of its employees. We are dedicated to employment equity and welcome applications from people from all Indigenous groups, races, religions, genders and people with disabilities.

  

We are committed to providing an accessible candidate experience during our recruitment process and are committed to fostering an inclusive and accessible ‎environment where candidates and ‎employees feel valued and respected. Guru strives to respect the dignity and ‎‎independence of people with disabilities and is committed to giving them the same ‎‎opportunity to succeed in the recruitment process as all other candidates. If you have a disability, you may request ‎to be accommodated at any time. Guru will work with all candidates to ‎‎accommodate individual accessibility needs to the point of undue hardship. 


Guru Studio would like to thank all applicants for your interest, however only those who qualify for an interview will be contacted.


Accommodations are available on request for candidates taking part in all aspects of the selection process.  Guru Studio is an equal opportunity employer.  


Please note this is an In-Studio/ Hybrid Work position

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About The Company

Guru Studio is a creative-driven entertainment company and an industry leader in animated storytelling. We are renowned for creating, developing and producing award-winning hit shows that captivate and inspire kids and families all over the world.


For over twenty years, our studio has brought to life some of the most recognizable and beloved children’s properties in the world including the smash hit PAW Patrol, True and the Rainbow Kingdom, Pikwik Pack, Big Blue, Justin Time, Ever After High and most recently Mecha Builders, the Sesame Street animated spin-off. Our studio was also a major contributor to the Academy Award nominated animated feature The Breadwinner.


At Guru, quality, original thinking, and respect for the artist’s workflow are at the core of our values. We are always looking for passionate and committed talent to join our dynamic and growing team!

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