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海外游戏发行内容创意设计师

Guangdong Province, China (On-site)

海外游戏发行内容创意设计师

1 Month ago • 3-5 Years • Marketing

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Job Description

This role involves creating and executing engaging marketing and content strategies for overseas game releases. Responsibilities include collaborating with various teams (brand, product, development) to develop creative campaigns, managing external vendors (domestic and international), overseeing the production of high-quality marketing materials (videos, online/offline interactions, print designs, events, merchandise, IP development), and ensuring consistent brand messaging across all platforms. The ideal candidate will have a deep understanding of the gaming industry, particularly in the anime/manga/game genre, and possess strong creative strategy, design, and communication skills. Fluency in Japanese, Korean, or English is a significant advantage.

Must have:

Game understanding, anime/manga knowledge
Creative strategy & campaign development
Design & production process management
Vendor management & quality control
Excellent communication & collaboration skills

Good to have:

Japanese, Korean, or English fluency
Experience with global game marketing

Responsibilities:

1.负责海外游戏发行的整合内容创意支持；
2.在游戏研发、宣发阶段，深度参与创意方向讨论，从营销创意和内容创意的角度给出后续的创意方案及执行推进方向；
3.独立对接品牌、产品、研发侧的项目需求，并主导完成创意策划方案；
4.分发及管理外部供应商（国内&海外）推进创意内容的执行落地，跟进制作进度，给予准确的设计专业指导意见，并对品质负责，保障素材产出的策略一致性及高品质；
5.创意内容形式包括但不限于视频 KV、PV、线上线下互动创意、平面设计、线下活动、展会、周边、IP创意开发等内容，内容对标全球游戏品宣质量的高品质的品宣素材作品。

Requirements:

1.懂游戏，了解游戏不同垂直品类的文化（特别是二次元游戏产品及文化），有3-5年游戏行业、广告内容创意策划、海外发行等相关工作经历优先；
2.具备一定的创意策略能力：根据游戏产品的卖点与品牌策略，提出用户洞察、创意策略，协助产品、品牌前期梳理创意打法，产出创意campaign方案、素材创意方向、脚本大纲撰写、文案撰写等；
3.具有一定的美术类、多媒体影视类等设计专业制作流程的把控能力：优秀的审美能力，对平面设计、多媒体 PV、CG、等设计手段的制作流程、实现难点、制作费用等有一定的经验；
4.具有一定的分析能力，有学习和研究的热情、关注日韩欧美游戏市场趋势及审美动向，关注市场游戏广告视频形式，有敏锐的洞察力，乐于尝试不同的创意内容及形式；
5.具备日语，韩语或英语能力，可作为工作语言者优先。

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About The Company

Tencent

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Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.