Mendix

Regional Marketing Manager (Bangalore/ Mumbai/ Hyderabad, India)

Mendix is seeking a skilled Regional Marketing Manager to drive growth in India. You'll develop and execute marketing plans, collaborate with global teams, build partner programs, and track ROI. Experience with B2B technology marketing, campaign management, and ROI measurement is essential.

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 About the job
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 Mendix – The Leading Low-code Application Development Platform The Mendix Platform uses visual modeling to abstract long-form coding out of application development. Our customers use Mendix to create and deploy better software for the enterprise, faster. Mendix enables collaboration between business users and developers to work together throughout the development process. Read our Customer Stories to learn more about the wealth of software and solutions global organizations have built with the Platform. At Mendix we strive to maintain a diverse, open, and safe working environment where people can be their true selves. We value every voice, celebrate individuality, and appreciate the diversity of thought and experience. People who work here are driven, smart, and really good at what they do. As this market evolves, we encourage people of all skill levels to work with the platform, both for clients and candidates. Apply today to discover how you can make a meaningful impact with Mendix. We're growing our India marketing organization to support our rapidly scaling business. We’re seeking an experience, high caliber marketer who prides themselves on collaborating with Sales to create regional program strategies and develop and deliver end-user programs that directly support driving company growth targets. To succeed, it is expected that you would need to collaborate closely with the Siemens Digital Industries Software organization, leveraging (and augmenting) the business infrastructure that is already in place in the organization. Details and responsibilities for the regional marketing role will include: <ul><li>Role is based in Mumbai, India and reports to the head of APAC Marketing based in Singapore.</li><li>Develop and execute comprehensive marketing plans (that include, but is not limited to, public relations, digital marketing, campaigns/programs, partner/GSI marketing, etc.) that are aligned with sales priorities for India.</li><li>Collaborating with cross functional global teams - Product Marketing, Mendix marketing in other APAC regions, Siemens Digital Industries Software Marketing, and others - to provide context around India’s marketing needs, and to maximize ability of the India team to leverage those resources in the field.</li><li>Building and implementing a programmatic partner marketing strategy.</li><li>Evaluate productiveness and marketing initiatives ROI.</li><li>Work with Mendix channel team to leverage joint marketing efforts with key partners.</li><li>Building strong relationships with sales team, establishing credibility and rapport.</li><li>Represent regional sales priorities and frontline feedback to global resources including product marketing, digital marketing, and others.</li><li>Communicate regularly with sales leadership, field sales and BDRs to drive awareness of available marketing campaigns. </li><li>Tracking program ROI and drilling down on the performance aspects of the India business as it relates to pipeline generated by marketing.</li><li>Other projects as needed. </li></ul>
Experience Required For This Role Include <ul><li>Minimum 8 years of experience in B2B partner marketing with technology companies;</li><li>Demonstrated success in B2B marketing management, developing marketing strategy, driving marketing campaigns and event management from start to finish with clear objectives, outcome and follow-up;</li><li>Experience in measuring and improving the ROI of digital marketing investments and driving successful campaigns;</li><li>Experience of operating and collaborating in a fast-paced, cross-functional global organization;</li><li>Knowledge of how to leverage the channel in marketing strategy;</li><li>Ability to manage time and juggle multiple priorities to execute high quality deliverables;</li><li>Self-motivated, “can do” mentality, innovative, and creative thinker; </li><li>Passionate about getting things done and have fun while doing it;</li><li>Excellent interpersonal communication written and verbal;</li><li>Account based marketing tools experience a plus; </li><li>Willingness to travel and work independently/autonomously;</li><li>A Bachelor's degree. </li></ul>
If you see a job description and think, “I’d be perfect for that” but your experience doesn’t align perfectly with the qualifications – don’t let that hold you back. We’re always eager to hire talented, passionate candidates – so give it a try and apply. Equal Employment Opportunity Statement Mendix/Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here . Pay Transparency Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here . California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here .
 
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