powtoon

User Acquisition Manager

Product Marketing Manager

Senior User Acquisition Manager

Head of Sales

Powtoon is seeking an experienced User Acquisition manager to drive growth across our self-serve and enterprise segments. You'll take full ownership of our acquisition channels and optimize our marketing funnels to help scale Powtoon's multi-million dollar revenue. Key Responsibilities include: Owning and optimizing all user acquisition channels with a focus on Google Ads (Search, YouTube, Pmax), Meta, and LinkedIn; Driving and optimizing self-serve and enterprise acquisition funnels, with a focus on product-led growth strategies while maintaining efficient unit economics; Leading strategic initiatives to scale successful campaigns across channels; Building and managing sophisticated attribution models to accurately track user journeys and ROI; Developing and maintaining comprehensive performance dashboards; Creating data-driven user segmentation strategies aligned with our target personas; Crafting and optimizing compelling ad copy that resonates with our diverse audience segments; Collaborating cross-functionally with product, creative, BI, and marketing teams; Identifying and testing new acquisition channels and growth opportunities.

<section aria-labelledby="job-description-title" class="styles--3vx-H" data-ui="job-description"><h2 id="job-description-title">Description</h2><div><h3>About Us</h3><p>Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging communication is a superpower, we empower individuals and organizations to become communication superstars. We believe in making anything interesting™ - because in today's fast-paced, attention-stretched world, the ability to create engaging content is the difference between being heard and ignored.</p><h3>Position Overview</h3><p>We're seeking an experienced User Acquisition manager to drive growth across our self-serve and enterprise segments. You'll take full ownership of our acquisition channels and optimize our marketing funnels to help scale Powtoon's multi-million dollar revenue.</p><h3>Key Responsibilities</h3><ul> <li>Hands-on own and optimize all user acquisition channels with a focus on Google Ads (Search, YouTube, Pmax), Meta, and LinkedIn</li> <li>Drive and optimize self-serve and enterprise acquisition funnels, with a focus on product-led growth strategies while maintaining efficient unit economics</li> <li>Lead strategic initiatives to scale successful campaigns across channels</li> <li>Build and manage sophisticated attribution models to accurately track user journeys and ROI</li> <li>Develop and maintain comprehensive performance dashboards</li> <li>Create data-driven user segmentation strategies aligned with our target personas</li> <li>Craft and optimize compelling ad copy that resonates with our diverse audience segments</li> <li>Collaborate cross-functionally with product, creative, BI, and marketing teams</li> <li>Identify and test new acquisition channels and growth opportunities</li> </ul></div></section><section aria-labelledby="job-requirements-title" class="styles--3vx-H" data-ui="job-requirements"><h2 id="job-requirements-title">Requirements</h2><div><ul> <li>3+ years of hands-on PPC experience- Must</li> <li>Very high level of English proficiency (primary language of communication at Powtoon)- Must&nbsp;</li> <li>Experience working in a Saas product company - Preferred </li> <li>Strong experience in Google Ads (Search, YouTube, PMax) and Meta advertising platforms- Must</li> <li>Strong experience with attribution modeling, marketing measurement, and user journey analysis</li> <li>Advanced data analysis skills and proficiency with analytics tools</li> <li>Strong project management capabilities with experience leading cross-functional initiatives</li> <li>Bachelor's degree in technical field, business, or marketing</li> </ul><p></p><h3>Personal Qualities</h3><ul> <li>Demonstrates curiosity and innovative thinking with a thirst for continuous learning</li> <li>Strategic and methodical approach to effective execution and prioritization</li> <li>End-to-end thinker with strong attention to detail</li> <li>Proactive mindset with the ability to identify and act on opportunities</li> <li>Brings positive energy and fun attitude while maintaining professional excellence</li> <li>Thrives in a high-paced environment</li> </ul></div></section><section aria-labelledby="job-benefits-title" class="styles--3vx-H" data-ui="job-benefits"><h2 id="job-benefits-title">Benefits</h2><div><h3>What We Offer</h3><ul> <li>Opportunity to shape the strategic direction of a rapidly scaling company</li> <li>Work on both self-serve and enterprise motions, gaining diverse business experience</li> <li>Join a fantastic team of talented people in a great working atmosphere</li> <li>Professional development opportunities</li> </ul><h3>Impact You'll Make</h3><p>As our User Acquisition Manager, you'll play a crucial role in Powtoon's ambitious expansion plans. You'll have the opportunity to innovate in the rapidly evolving visual communication space while working with cutting-edge marketing technologies.</p><p>Powtoon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</p><p></p></div></section>