Job Description
Powtoon is seeking a Marketing Manager to lead core marketing initiatives and expand its reach, focusing on high-impact growth. This hands-on role involves optimizing existing traffic engines, monitoring website analytics, building new acquisition strategies, and collaborating with specialists. The manager will act as an owner, identifying new growth opportunities and experimenting with unconventional tactics in a fast-paced startup environment.
Must Have:
- Optimise Powtoon’s existing traffic engines (Google, Meta, Linkedin)
- Monitor website analytics and drive ongoing optimization
- Build an acquisition strategy to supplement Powtoon’s existing traffic engines
- Use the most cutting edge tools, technologies and best practices
- Scale and reach new audiences and niches
- Collaborate with a team of marketing specialists
- Act as an owner, identifying and spearheading new growth opportunities
- Develop and launch innovative marketing and growth strategies that create competitive advantages
- Operate with an entrepreneurial mindset, experimenting with unconventional tactics
- 5+ years of experience and proven track record in growing paid acquisition efforts with large budgets at scale
- English - mother tongue level
- Hands on PPC experience
- Experience working in a product led company
- Experience building data-driven marketing funnels and integrated campaigns using marketing automation tools
- Robust data analysis skills and experience with analytics tools, and Ability to drive actionable insights
- Problem-solving abilities with results and detail oriented approach
- Ability to communicate results to management in a clear executive summary format
- Self-motivated, proactive team player with a positive attitude
- Ability to be agile and work in a fast and dynamic start up environment
Description
About Powtoon
Powtoon is the world’s leading DIY video creation platform, with over 40 million users and a presence in nearly every Fortune 500 company. We’re expanding our team to support our B2C SaaS platform, Impact, and launching Powtoon Imagine, a new suite of AI tools. Our goal is to take Powtoon’s growth to the next level through innovative marketing strategies, cutting-edge automation, and data-driven user acquisition.
About the Role
- Powtoon is seeking a dynamic and results-driven Marketing Manager to lead core marketing initiatives and drive new, creative ways to expand its reach
- This role combines traditional marketing operations with an entrepreneurial focus on high-impact growth initiatives
- This position is for someone who is a hands-on growth manager (incl. Ppc hands-on), loves to execute business or growth ideas end-to-end, and is a natural team player
Your day to day responsibilities will include:
- Optimise Powtoon’s existing traffic engines (Google, Meta, Linkedin)
- Monitor website analytics and drive ongoing optimization.
- Build an acquisition strategy to supplement Powtoon’s existing traffic engines.
- Use the most cutting edge tools, technologies and best practices.
- Scale and reach new audiences and niches.
- Collaborate with a team of marketing specialists
- Act as an owner, identifying and spearheading new growth opportunities
- Develop and launch innovative marketing and growth strategies that create competitive advantages
- Operate with an entrepreneurial mindset, experimenting with unconventional tactics
Requirements
- 5+ years of experience and proven track record in growing paid acquisition efforts with large budgets at scale
- English - mother tongue level - MUST
- Hands on PPC experience- MUST
- Experience working in a product led company- MUST
- Experience building data-driven marketing funnels and integrated campaigns using marketing automation tools.
- Robust data analysis skills and experience with analytics tools, and Ability to drive actionable insights
- Problem-solving abilities with results and detail oriented approach.
- Ability to communicate results to management in a clear executive summary format.
- Self-motivated, proactive team player with a positive attitude.
- Ability to be agile and work in a fast and dynamic start up environment
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