Account Lead - Global Sales

A little about us:

Boundless Inc. is a part of Yahoo headquartered in the U.S.

Boundless offers global advertising solutions that support the overseas expansion of Japanese companies and the expansion of overseas companies into Japan by leveraging its extensive experience and knowledge serving as a global company.

Know More about Boundless

https://www.beboundless.jp/

https://www.linkedin.com/company/boundlessjp/ (Japanese Version Below)

A lot about you:

Boundless Inc.'s Sales Org is looking for an Account Lead to join the team. This role requires native-level Chinese and fluent business-level English and Japanese communication skills (speaking, reading, and writing).

Leveraging best-in-class platforms, this position will manage global advertising campaigns and proactively recommend optimizations to campaigns, audience segments, creatives, and landing pages across Yahoo! JAPAN Display and LINE Ads. As an Account Lead, you will "own" a set of our highest-value advertiser accounts together with Optimization Strategists from pre-sale, campaign set-up, and optimization while having a deep understanding of the client’s business and challenges.

You will identify, prioritize, and provide necessary service and proactive advice for the improvement of assigned accounts and solutions to client challenges either through best practice implementation, account analysis, and/or category expertise. You will work directly or indirectly with advertisers at all levels of their organization helping to identify opportunities and promote behaviour that grows spend and ensures long-term client success.

Responsibilities:

• Manage, develop and fulfill our client business relationships with global clients who advertise on Yahoo! JAPAN and LINE Ad platforms.

• Build and maintain deep relationships with global advertisers at all levels of the client side by understanding the client’s business and structure and expanding their business and connections in the US, EMEA, and APAC.

• Assist with projects at relevant stages of business development, facilitating the client's understanding of the onboarding process and ensuring projects progress as planned.

• Drive revenue from assigned clients and lead client meetings and delegate/prioritize follow-up action items as well as leading overall strategy and conducting checks on settings with Optimization Strategist and Ad Operation Specialists.

• Regularly engage with clients to up-sell to existing advertisers, cross-sell new products, and provide day-to-day support to achieve client goals

• Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers

• Create reports and presentation decks for clients to inform them of their campaign performance

• Optimize campaigns by analyzing ad performance, recommending adjustments to key performance drivers and enhancing bidding strategies

• Respond to general and specific client requests including billing inquiries, campaign inquiries, bidding requests, relevancy questions, etc.

• Collaborate with the engineering team to execute client requests that require technical support or that help to streamline flows and automate processes

• Collaborate with global business partners located in the US, EMEA, and APAC on proposal development, presentations, selling into new business and assisting with up-selling existing clients

• Maintain and update proficiencies in Japan and global digital marketing space

• Discover pain points, client’s business situations, needs, challenges/opportunities, target, budget, manage MBR/QBR, up-sell communication

• May require travel within Japan or abroad depending on client location

What we’re looking for:

• Native-level speaker of Chinese. Fluent verbal and written Japanese and English skills and must be able to conduct business in both English and Japanese.

• 5-7+ years experience working in digital marketing or client-facing roles in online advertising, Display Marketing.

• Strong understanding of all aspects of digital marketing, including best practices for campaign optimization and management, and a willingness to stay up-to-date with the latest trends in the industry

• Familiarity with Yahoo! JAPAN advertising products, LINE Ad/official account and/or Google advertising products

• In-depth understanding and ability to analyze client ROI/CPA goals and data, media buying cycles, website architecture, product/service refresh plans, marketing concepts, target demographics, etc.

• Ability to solve complex problems and identify opportunities through in-depth analysis, category expertise, and critical thinking

• Project management skills and the ability to set correct priorities while overseeing multiple projects.  

• Computer skills, including advanced knowledge of spreadsheets and PPT

• Applicants must exhibit a versatile and proactive entrepreneurial mindset, embrace challenges with a positive attitude, and demonstrate alignment with our growth-focused mission.

Boundless is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Boundless, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19.  This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events).  Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.