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Advertising Optimization Specialist

Guangdong Province, China (On-site)

Advertising Optimization Specialist

38 Minutes ago • All levels • Data Analyst • Undisclosed

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Job Description

This is a full-time Advertisement Optimization Specialist position located in Shenzhen. The role involves managing and optimizing advertising campaigns across various information flow media platforms. Key responsibilities include setting and achieving ROI targets, developing and executing media buying plans, collaborating with internal teams (design, operations, technology), and analyzing data to refine strategies. The ideal candidate will have a passion for the gaming industry, strong analytical skills, and an ability to understand and target specific user groups. Experience with creating and improving ad creatives is also a plus. The position demands strong data analysis abilities, a high level of responsibility, and teamwork skills.

Must have:

Optimize ad campaigns across various platforms
Achieve ROI targets
Develop and execute media buying strategies
Collaborate with internal teams
Analyze data and adjust strategies accordingly
Strong analytical and data skills
Understanding of user psychology and targeting
Passion for the gaming industry

Good to have:

Experience with ad creative improvement
Excellent communication skills

广告优化师

深圳

全职

运营类

职位描述

1、负责信息流媒体平台广告账户优化，对投放渠道整体ROI负责； 2、根据业务增长目标，制定流量采买规划和行动方案。完成广告媒体的投放策略制定，账号搭建、优化、数据分析等； 3、与投放媒体的商务、运营、产品等部门保持沟通，及时掌握媒体信息并用于投放； 4、与公司内部配合，推广设计、运营、技术对接、数据监测等相关工作； 5、数据按不同时间维度分析总结，根据数据及时有效调整投放策略。

职位要求

1、热爱游戏行业，拥有较强的好奇心和学习能力，优秀应届生优先； 2、良好的数据分析能力，能适应工作中频繁的接触数字和表格； 3、善于分析受众心理，了解受众需求，精准定位特定用户群； 4、有一定的广告素材创意，能够对广告素材改进提出建议和指导； 5、抗压能力强，具备较强的责任心、进取心及团队协作精神。

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