AI Content Lead, Ads Marketing

6 Months ago • 6 Years + • Editorial

Job Summary

Job Description

The AI Content Lead, Ads Marketing will create high-quality content for senior marketing audiences, leveraging AI tools to develop or enhance this content. Responsibilities include independently producing a steady stream of written and visual content for a B2B audience, identifying story ideas, conducting research, and managing content from ideation to editing. The role requires leveraging external data sources to generate insights and ensuring the regular production of insightful content pieces. Collaboration with technical teams to optimize AI tools for content creation is also a key aspect of this position. A minimum of 6 years of marketing experience and proficiency in using AI tools for content development are required.

Must have:

Bachelor's degree or equivalent experience
6+ years marketing experience
AI tool experience for content creation
Content creation for B2B audience
Data-driven content creation
Independent content production

Good to have:

Prompt engineering experience
Experience leveraging external data for content
Marketing, advertising, or AI content creation experience
AI optimization for content development
Knowledge of programming languages

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Job Details

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in marketing.
Experience using AI tools to develop content.

Preferred qualifications:

Experience in prompt engineering.
Experience in leveraging external data to create content.
Experience creating content about marketing, advertising, or AI.
Experience using AI to create high quality, insightful content.
Knowledge of programming languages or experience optimizing AI tools for content development.

About the job

As the AI Content Lead, you will create content for senior marketing audiences. A core part of the job is leveraging AI to develop or enhance this content. You will be responsible for independently creating a steady stream of output and partnering with technical teams to optimize AI tools for content creation.

Responsibilities

Use AI to produce high quality content for Business-to-Business audience - written and visual/alternative formats.
Identify story ideas, conduct light research, and pre-work (e.g., interviews).
Own development of content from ideation, generating drafts, to editing.
Leverage external/public data sources to identify insights and create content.
Produce high quality, insightful content pieces at regular pace.