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Apps Specialist

Apps Specialist

1 Month ago • 2-5 Years • Marketing

About the job

1 skill required for this role

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cross-functional

Job Description

The Apps Specialist at Google's gTech Ads will partner with the Large Customer Sales (LCS) team to provide product and data-driven expertise to help Google's largest clients achieve their advertising goals. Responsibilities include advising key clients, collaborating on media plans, delivering complex technical solutions, building strong advertiser relationships to drive business outcomes through Google Ads, and collaborating with various teams to drive client growth. The role requires expertise in digital marketing, Google Ads products, and data analysis, and involves working cross-functionally to boost product adoption and business growth. The specialist will serve as a Search product expert, advocating for new product features, assisting with adoption, and providing technical guidance. This role offers a bird's-eye view of the digital advertising landscape and the opportunity to shape how companies grow in the digital age.

Must have:

Bachelor's degree or equivalent experience
2+ years digital media/marketing experience
Experience implementing and measuring campaigns
Client solution provision
Excellent communication and collaboration skills

Good to have:

Master's degree in CS, MBA, or equivalent
5+ years experience in internet products/technologies
Experience in marketing measurement techniques (incrementality testing, media mix modeling, attribution modeling)
Data analysis skills
Knowledge of Search Products and online ads landscape

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
2 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns and providing client solutions.

Preferred qualifications:

Master's Degree in Computer Science degree, or MBA, or equivalent experience.
5 years of experience in Internet products and technologies.
Experience in Marketing Measurement and with marketing measurement techniques, including incrementality testing, media mix modeling, and attribution modeling and in Data Analysis, interpreting complex datasets, identifying trends, and translating findings into compelling narratives.
Knowledge of Search Products, the performance advertising market or online ads landscape.
Ability to work cross-functionally with multiple teams and stakeholders.
Excellent relationship building, collaboration, negotiation, influence, and written and verbal business communication skills.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

In this role, you will partner with the Large Customer Sales (LCS) team to provide product and data driven expertise to empower Google's largest and most sophisticated customers meet their advertising goals. You will partner with the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. You will enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms and are uniquely situated to help shape how companies grow their businesses in the digital age.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our .

Responsibilities

Become a trusted advisor to key Google Ads clients, leveraging digital marketing and tech solutions to address business challenges, collaborate as a thought partner, design media plans, and deliver complex technical solutions to achieve business goals.
Build strong relationships with external advertisers to drive business outcomes through Google Ads, supporting planning, pitching, implementation, and optimization to boost product adoption and business growth.
Collaborate with various teams to drive growth plans for clients. Develop and apply knowledge of the market and engaged environment for vertical and sub-verticals in solutions offered.
Serve as the customer's Search product expert by delivering consultative digital marketing solutions that address complex challenges and enhance the customer's sophistication and digital maturity.
Advocate new product features, assist with adoption through setup and provide technical guidance for infrastructure and data integration in Google Ads.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.