Associate Targeting Strategist

Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

• Provide strategic guidance on construction of audiences relevant to brand needs
• Support internal teams with audience construction by submitting tickets and providing results
• Manipulate data to support marketing audience construction and analysis
• Coordinate with internal teams to meet needs around custom requests
• Develop a detailed understanding of Salesforce process for clear communication and transfer of information to program execution teams
• Create and communicate pre-sales and sold deal targeting details in Salesforce
• Liaison between Salesforce and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing)
• Manage targeting process for sold deals from receipt of audience to upload for launch
• Gain a strong understanding of Medscape’s targeting capabilities and suite of products 

• Bachelor's degree required
• 2+ years online healthcare marketing, and/or sales development experience preferred
• Team player with strong organizational and relationship building skills
• Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
• Problem solving and troubleshooting skills
• Strong verbal and written communication skills
• Proficiency with Microsoft Office products is required

Compensation Range:

$55,000 - $60,000