We are looking for an experienced Amazon Pinpoint/Lex Subject Matter Expert (SME) to join our team. You will have extensive experience with Amazon Pinpoint and a strong understanding of integrating Pinpoint functionalities into custom applications. This role involves working closely with our development team to build a custom UI that combines functionalities from Amazon Connect and Amazon Pinpoint into a unified system. You will also be specialized in developing conversational interfaces using Amazon Lex and integrating them into our custom applications. The role involves creating advanced natural language understanding (NLU) capabilities for our SMS campaigns and agent interfaces. Key Responsibilities: Integrate Amazon Pinpoint functionalities into a custom UI for managing campaign templates and user permissions. Develop and implement SMS campaigns with advanced features such as customer segmentation, automated responses, and journey management. Collaborate with the development team to enable integration between Pinpoint and Amazon Connect. Implement multi-language support for SMS campaigns, including language detection and message translation. Configure tracking mechanisms for SMS campaign reporting, including message delivery, click-through rates, and opt-in/opt-out metrics. Provide expertise on optimizing Pinpoint for performance, scalability, and reliability. Stay updated on the latest features and best practices related to Amazon Pinpoint and Amazon Lex. Design, develop, and integrate Amazon Lex bots into our custom UI and SMS campaigns. Create and manage a list of utterances and responses specific to different property locations and customer tiers. Implement agent translation widgets and automated message translation within customer journeys. Collaborate with the development team to enable agents to intercept active Pinpoint journeys and respond to customers. Work on detecting customer language preferences and customizing interactions accordingly. Provide expertise on best practices for designing conversational interfaces and improving user engagement.