Coordinator, Publicity & Promotions

Overview: 

Walt Disney Studios Canada (WDSC) is a Toronto-based marketing group as part of The Walt Disney Company Canada Ltd.  This opportunity will involve establishing a heightened marketing and brand presence and help to execute publicity and promotion strategies for theatrical and streaming releases for the Disney brands Disney Animation, Disney Live-Action, and Pixar Studio titles within Canada, while collaborating effectively with U.S. based functional groups. 

Status: 

Full Time  

Responsibilities: 

• Provide support and execute the publicity and promotions strategy for all Disney theatrical and streaming releases in Canada 

• Provide support and execute strategic media outreach/targeted pitches for all theatrical and streaming releases, including press days (in-person and virtual), long-lead coverage, first-look opportunities, trailer premieres etc. 

• Assisting with press/influencer travel coordination, virtual junkets, set visits, Canadian PA tours, and other press events including, but not limited to, film festivals, events and conventions 

• Provide support on securing media partners, new and creative 3rd party outreach, partnerships, and building screening programs across Canada 

• Build & maintain strong relationships with national and local media (broadcast, print, digital, radio, bloggers) to generate optimal coverage of our titles, both theatrical and streaming 

• Assist with the managing of press lists and communication 

• Execute press releases to support the premieres of trailers, creative, XM initiatives and other content 

• Support the WDSC social media channels with publicity initiatives 

• Attend & help coordinate press and promotional screenings as well as other key events 

• Create and manage online ticketing programs for promotional screenings 

• Creation of top line reports for each priority title 

• Build publicity reports & track coverage, including circulation of daily breaks and reviews 

• Support special marketing projects as directed 

• Support the Director and Manager with a variety of duties and projects as directed 

Requirements: 

• Minimum 1-2 years of publicity experience/internship within the film or entertainment industry 

• Good working relationships with the Canadian film & entertainment media (broadcast, print, digital, radio, bloggers) 

• Demonstrated knowledge and enthusiasm for film, the entertainment industry, the arts and pop culture in general 

• Excellent organizational skills, detail oriented & superior written abilities a must 

• Ability to prioritize, multi-task, work under pressure, and meet deadlines with minimal supervision 

• Creative, resourceful & possessing superior research skills with a demonstrated ability to take initiative & problem solve 

• Enthusiastic, hard working with excellent interpersonal and communication skills  

• Experience working with talent and their representatives is a plus 

Education: 

• Completion of a Public Relations degree or equivalent