The Role:

The Creative Director is responsible for writing headlines and localising copy for our Technology clients marketing communications, which includes web, in-store, direct mail and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.

Note that: This role requires coming to our office located in Beşiktaş-İstanbul from time to time in a year.

Key Responsibilities:

• Write, review, and empower campaigns for the clients brand and products.
• Maintain the brand tone of voice in your language. The tone should be consistent, regardless of media format.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Guide and maintain the quality of the translated long copy, wherever it appears.
• Review, rewrite and approve all translated marketing copy from our translation partners.
• Work with a team of copywriters, editors and translators and take full responsibility for the quality and accuracy of their work.
• Oversee TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client. This includes providing feedback on casting, script development and final executions.

Requirements:

• Creative thinker with solid copywriting skills.
• A minimum of 8 years experience in the advertising agency world:
• Gained in the best creative agencies in the market (not necessarily the biggest or most successful)
• Working as a copywriter and then copy-based Creative Director for a good number of years
• Worked on international and local brands.
• Fluent oral and written Turkish and English. Understands language subtleties (especially when it comes to adapting headlines).
• Conceptual creative who can come up with big ideas (when needed), but also focused on smallest details. Like punctuation.
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
• Teamwork – easy to get along with – be able to work with Editors and a team of creative.
• In-country based / native speaker (in the market language).
• Tech-savvy / used Mac before (or willing to learn).
• Good knowledge of technology products on the market.
• Must be able to travel as required, sometimes several weeks at a time.

#LI-YU1 #LI-Hybrid

Our Hogarth Values:

Hands on

No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family

Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry

Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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