About the job
Job Description- Create, produce, edit and execute exceptional marketing/branding/promotional campaigns that will serve as the foundation in the overall image of the station.
- Develop a communication and operational systematic workflow within the station.
- Locally produce, communicate and oversee marketing plans and initiatives.
- Strategize and coordinate local station campaigns, supporting the Station, Station Group, Network initiatives, local events and specials.
- Serve as the communication liaison between all departments within the station, Network and the Station group in regards to all aspects of local marketing initiatives.
- Create, produce and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include publicity stunts, contests, sweepstakes, grassroots campaigns, internal synergies, product placement and pure promotional "one off" partnerships.
- Create, produce, execute, and attend local marketing events.
- Assist local national/local sales team teams to develop and strengthen sponsorship opportunities (NTR) and strategic sales initiatives.
- Work closely with GM, News director, research director and sales managers to facilitate relevant market information to create exceptional marketing strategies that are in-line with station initiatives.
- Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns.
- Work with Finance teams to steward budgets for individual marketing initiatives. (Media buys, trades, campaigns, premiums, etc.)
- Establish, manage and grow relationships/partnerships with local vendors to maximize ROI with concerning paid/barter with other media streams.
- The Creative Services Director must be able to present marketing plans, ideas, suggestions and key marketing initiatives internally and externally to other business leaders, Network and Sr. Leadership.
- Overlook the Production Department comprised of (2-3 employees)
