Creative Strategist (Social Media)

At Ello, our mission is simple and urgent: to maximize the potential of every child, everywhere.

We’re building the world’s first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators.

Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates magical, personalized stories using generative AI. It works—and kids love it.

Now, we’re scaling that success into something even bigger: a complete AI teacher for all children. We’re building a real-time learning platform—one that combines language, speech, and memory to power personalized, interactive education for kids worldwide. We’re moving fast: we ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education.

With the resources of the world's top investors and the heart of a public benefit corporation, we’re here to revolutionize how children learn globally. Featured on TIME’s Best Inventions and Fortune’s Change the World, Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education.

About the Role

We’re looking for someone excited to craft a distinctive Ello voice and social strategy rooted in storytelling, emotion, and originality. This means rising above the noise to create work that deepens our brand.

This isn’t a traditional “manage the calendar” role. You’ll be responsible for creating strategy around original, high-quality content that resonates with parents, kids, and educators — content people want to share, save, and talk about.

Responsibilities include:

• Experiment across platforms (Instagram, TikTok, YouTube Shorts, X, LinkedIn) to identify where we can deliver the highest-impact narratives.
• Partner with our growth, design, and product teams to translate Ello’s mission and breakthroughs into compelling, highly shareable moments.
• Lead end-to-end content production: concepting, scripting, shooting, editing, publishing, and measuring. You will be empowered to create original content of your own design, as well as taking raw assets (photo, video) from partnerships and other parts of the business and transforming them into powerful posts.
• Build a deep understanding of our community — parents, kids, and educators — and create content that connects authentically with them.
• Analyze performance to double down on what resonates, but prioritize depth and value over vanity metrics.
• Capitalize on our exciting upcoming partnerships with top celebrities and pro athletes to deliver powerful, engaging content
• Based on your interests and strengths, there’s also the option to go beyond social and get involved in other high-impact areas of the funnel within this role — from lifecycle marketing and email campaigns to landing pages, onboarding flows, and new user experiments.

Who You Are

• Creative Storyteller — You have a sharp editorial sense and can turn complex ideas into emotional, compelling narratives.
• Strategic & Original — You don’t just chase trends; you create unique cultural moments that stand out in noisy feeds.
• Hands-On Maker — You’re comfortable rolling up your sleeves to film, edit, and produce — not just delegate.
• Data-Informed, Not Data-Led — You use metrics to guide, but your instinct for what will resonate comes first.
• Scrappy Experimenter — You thrive in ambiguity, love trying new formats, and quickly iterate to find breakthroughs.
• Passionate About Learning — You care deeply about education, reading, and helping kids thrive.

Qualifications

• 2–5+ years of experience creating high-impact social content — ideally for a consumer brand, publisher, or creator.
• A portfolio that demonstrates exceptional taste, creativity, and originality.
• Experience with short-form video, visual storytelling, and multi-platform strategies.
• Proven ability to take a story from idea → script → shoot → edit → publish — end to end.
• Strong copywriting skills and a natural feel for tone and voice.
• Familiarity with performance metrics, but focused on quality, not just quantity.

Why Join Ello

• Be part of a mission-driven company shaping the future of literacy and education.
• Work alongside a passionate, ambitious, and collaborative team.
• Build something original, bold, and lasting — not just more noise in the feed.
• Competitive salary, generous equity, and great benefits.

At Ello, we view diversity as a moral imperative and a competitive advantage. We do not discriminate on the basis of race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience. If you need any accommodations throughout the interview process, please reach out to recruiting@ello.com_