CRM & Content Manager - DAZN Bet
Job Summary
Job Description
DAZN Bet seeks a CRM & Content Manager to drive customer engagement and retention. 5+ years of experience in online gaming CRM and Content, specifically in Sportsbook & Casino, is essential. Strong analytical skills, proficiency in CRM tools (Optimove, Salesforce), and a passion for sports are required. This role involves strategic planning, campaign execution, and optimization to maximize customer lifetime value.
Must have:
- Online Gaming CRM
- Sportsbook & Casino
- CRM Tools
- Analytical Skills
Good to have:
- Optimove Experience
- Data-Driven Mindset
- German Language
- Campaign Reporting
Perks:
- Hybrid Work
- DAZN Benefits
1 skill required
Job Details
At DAZN Bet, we are opening up the world of betting and gaming for our customers, providing an interactive, accessible and social product. Ensuring a safe betting experience for sports fans across multiple regulated markets, whilst being able to enjoy their favourite sports via live streaming.
As CRM & Content Manager – Germany & UK, you'll strategically plan, execute, and optimize CRM campaigns to deliver customer engagement, retention and reactivation. Your focus will be on delivering effective campaigns, monitoring performance, implementing personalization through automation, and staying ahead of industry trends. Our objective is to provide unique customer experiences through tailored engagement.
Ultimately, your role will contribute to building effective customer relationships, achieving key performance indicators, and ensuring the successful delivery of our CRM strategy in the locally regulated German & UK business.
The job holder will be tasked to implement strategies and projects that deliver revenue upside to these areas.
As our new CRM & Content Manager at DAZN Bet, you'll have the opportunity to:
- You’ll be involved in strategic planning and developing creative marketing campaigns to drive customer engagement and business revenues.
- Drive change, adopting new communication channels and capabilities/platforms to reach above industry-standard retention rates given the unique positioning of DAZN Bet.
- Responsible for planning, coordinating, analysing and optimizing all marketing activities to drive conversion, retention and growth.
- Develop creative promotions and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive business revenues.
- Maximizing and monitoring customer lifetime value whilst optimizing bonus costs to ensure maximum profitability.
- Develop robust campaign reporting framework to measure and improve the effectiveness of our marketing campaigns. Accountable for campaign performance and impact on business growth.
- Monitor and review KPIs to identify commercial opportunities. Work closely with the BI & Data team to optimize market performance.
- Work closely with Product teams to support in the definition of key product & regulatory initiatives to support with developing the overall Operations systems and tools.
- Analyse and monitor business/regulatory trends to mitigate regulatory & market trends in alignment with senior management.
You'll have:
- Experienced professional with minimum 5 years’ experience within the online gaming industry across CRM and Content – preferably with interest in both Sportsbook & Casino.
- Comfortable working in a fast paced, dynamic and international environment.
- Someone with passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports.
- Professional with experience in operating CRM tools (e.g., Optimove, Salesforce or any other tools) and other tools like CMS. Experience with Optimove is a plus.
- Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
- Someone who will put business performance at the heart of your approach, so you’ll be passionate about driving results and meeting revenue targets.
- Experience of managing customer lifecycle campaigns and delivering customer loyalty/retention. Someone with proven record of increasing revenue through new & innovative CRM campaigns.
- Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
- Knowledge of operating markets is crucial: local gambling regulations, advertisement restrictions and marketing possibilities.
- Detail-oriented mindset with strong written and oral communication skills in English language. German is a plus.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
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