CRM (Digital Retention Specialist)

3 Months ago • 3 Years + • Marketing

Job Summary

Job Description

This role involves managing digital marketing retention activities for company partners, developing and implementing retention strategies, utilizing Bloomreach for personalized campaigns, and optimizing the customer journey. You will be responsible for budget management, reporting, and analyzing customer behavior. The ideal candidate will have 3+ years of experience in digital marketing, focusing on customer retention, proficiency in email, SMS marketing, and strong analytical skills.
Must have:
  • Experience working with back-end solutions
  • Experience with segmentation tools
  • 3+ years of experience in digital marketing with a focus on customer retention
  • Proven experience with online retention solutions/platforms
  • Proficiency in email marketing, SMS marketing, and other retention-focused channels
  • Strong analytical skills and experience with data analysis and reporting tools
  • Bachelor's degree in Marketing, Business, or a related field
Good to have:
  • Experience with HTML and Jinja
  • Experience with data management tools
  • Past experience with the Engage platform by Bloomreach

Job Details

We are looking for a skilled Retention Digital Marketing Specialist with expertise in Bloomreach to join our marketing team. The ideal candidate will be responsible for developing and executing retention marketing strategies to enhance customer engagement, loyalty, and lifetime value. This role requires a strategic thinker with a data-driven mindset and a proven track record in retention marketing.

What You'll Do

General: 

  • Manage the digital marketing retention activities of the company partners. 

  • Work according to the marketing strategy and the marketing plans, media and digital marketing mix. 

  • Work according to the partners brand style guide. 

  • Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

  • Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

  • Prepare weekly, monthly, quarterly and yearly reports 

 

Budget & Finance: 

  • Responsible for the relevant parts of the end of the monthly Partners marketing & finance process. 

  • Work according to the marketing budget, ensuring efficient allocation of resources across initiatives. 

  • Track and report on marketing expenditures, performance, and ROI. 

 

Retention marketing: 

  • Retention Strategy Development: 

  • Develop and implement retention marketing strategies to increase customer engagement and reduce churn. 

  • Utilize Bloomreach to create personalized and targeted marketing campaigns that resonate with existing customers. 

  • Monitor and analyze customer behavior, segmenting audiences for more effective targeting. 

  • Campaign Management: 

  • Plan, execute, and optimize retention marketing campaigns across email, SMS, push notifications, Weblayers and other digital channels using Bloomreach. 

  • Collaborate with the content and design teams to create compelling and relevant marketing materials. 

  • Conduct A/B testing to continuously improve campaign performance and effectiveness. 

  • Customer Journey Optimization: 

  • Map and optimize the customer journey to ensure a seamless and engaging experience at every touchpoint. 

  • Implement automated workflows and personalized communication strategies to enhance customer retention. 

  • Identify opportunities for improving customer experiences and increasing loyalty. 

  • Responsible for the relevant design and content deliveries.  

  • Cooperate with the acquisition marketing team to allow holistic customer experience. 

  • Monitor results and pro-activity performs campaign optimization retention activities to keep results within the agreed objectives. 

  • In charge of relevant marketing competitive research and analysis.  

 

 

 

Development: 

  • Be part of the team to define and develop relevant marketing and measurement tools. 

What We're Looking For

  • This is a hands-on position. 

  • Must experience working with back-end solutions. Experience with segmentation tools. 

  • Advantage experience with HTML and Jinja and/or with data management tools. 

  • Advantagepast experience with the Engage platform by Bloomreach.  

  • Reary to work overtime with partners from different time zone. 

  • Excellent written and verbal communication skills. 

  • Bachelor's degree in Marketing, Business, or a related field.  

  • 3+ years of experience in digital marketing with a focus on customer retention.  

  • Proven experience with online retention solutions \ platforms. 

  • Proficiency in email marketing, SMS marketing, and other retention-focused channels. 

  • Strong analytical skills and experience with data analysis and reporting tools. 

  • Ready to travel. 

  • Hybrid job. 3 day’s at the office. 

  • Advanced knowledge of computers and Windows Office Programs. 

  • Highly developed verbal, interpersonal, and written communication skills and able to relate to others, and maintain a friendly, professional, and courteous demeanor while assisting members and co-workers throughout the day. 

  • Demonstrated accuracy with consistent attention to detail. 

  • Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

  • Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

  • Organized with excellent time-management skills 

Company Summary

Aristocrat Interactive  

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

Travel Expectations

None

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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