Design Head – Social Media
Job Summary
Job Description
Paytm is seeking a visionary Design Head – Social Media to lead and elevate visual storytelling across all social platforms. This leadership role involves strategic thinking, creative excellence, and people management to drive engagement and maintain brand consistency. The ideal candidate will leverage AI design tools, stay updated on emerging creative technologies, and work with a multidisciplinary team including graphic designers, video editors, and copywriters. Responsibilities include defining and executing a unified design strategy, championing creative innovation, overseeing the development of high-quality visual content, and ensuring consistency in visual identity. The role also involves working closely with marketing and product teams, leveraging analytics for content performance, and staying ahead of industry trends.
Must have:
- Minimum 12 years of experience in social media design.
- At least 4 years in a creative leadership role.
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma.
- Strong, diverse portfolio showcasing impactful social-first design.
- Proven ability to inspire and manage creative teams.
- Communicate vision clearly across stakeholders.
- Comfortable using data to inform design decisions.
Good to have:
- Prior work in fintech, e-commerce, or tech-led brands.
- Experience designing for international audiences.
- Bachelor’s degree in Design, Visual Communication, or related field.
13 skills required
Job Details
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the
mobile QR payments revolution in India, Paytm builds technologies that help small businesses with
payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the
mainstream economy with the help of technology.
About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged
within the team to do stuff that is meaningful for those we serve. We are successful, and our successes
are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will
always be change management in Social Media.
About the role:
The design lead will support various initiatives within the marketing department aimed at driving Paytm’s
growth. This includes event management, customer acquisition, and social media engagement, as well as
contributing to the development and success of the other programs.
Why join us?
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21
mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for
deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is
brewing here. It’s your opportunity to be a part of the story!
🎨 Job Title:
Social Media Design
Location: Noida, India (On-site)
Department: Social & PR
🔹 Role Overview
We’re seeking a visionary and dynamic Design Head – Social Media to lead and elevate our visual
storytelling across all social platforms. This leadership role combines strategic thinking, creative
excellence, and people management to drive engagement and maintain brand consistency across Paytmbusinesses.. The ideal candidate should be well-versed with AI design tools, actively using them,
and eager to learn, adapt, and stay ahead of emerging creative technologies.
🔹 Key Responsibilities
● Define and execute a unified design strategy aligned with Paytm’s brand identity and marketing
objectives.
● Champion creative innovation while ensuring alignment with business goals and audience needs.
● Leverage AI-powered tools for design efficiency and creative ideation, while staying continuously
updated on emerging technologies and trends in generative design
● Work with multidisciplinary creative team, including graphic designers, video editors, and
copywriters.
● Foster a culture of collaboration, ownership, and creative excellence.
● Oversee the development of high-quality visual content—static graphics, animations, short
videos, reels—that resonate with diverse audience segments.
● Maintain a high design standard across all outputs, ensuring creativity meets business intent.
● Ensure consistency in visual identity across all social media content, adhering to brand
guidelines, voice, and tone across Paytm’s ecosystem.
● Work closely with marketing, business, and product teams to align creative output with campaign
strategies, product launches, and growth objectives.
● Leverage analytics to track content performance, iterate on creative direction, and drive
measurable engagement.
● Stay ahead of industry trends, platform updates, and audience preferences to keep Paytm’s
social presence relevant, modern, and engaging.
🔹 Qualifications
✅ Experience
● Minimum 12 years of experience in social media design, with at least 4 years in a creative
leadership role.
✅ Technical Expertise
● Mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and other design
tools.
✅ Creative Acumen
● Strong, diverse portfolio showcasing impactful social-first design across platforms.✅ Leadership & Communication
● Proven ability to inspire and manage creative teams, balance multiple projects, and communicate
vision clearly across stakeholders.
✅ Analytical Orientation
● Comfortable using data to inform design decisions and iterate content for better performance.
🔹 Preferred Qualifications
● Industry Experience: Prior work in fintech, e-commerce, or tech-led brands is a plus.
● Global Exposure: Experience designing for international audiences and adapting visuals for
varied cultural contexts.
● Education: Bachelor’s degree in Design, Visual Communication, or a related field.
Key AI Tools & Platforms:
● Adobe Firefly & Sensei: Harness generative AI for creating and editing images and videos,
enhancing creative workflows within the Adobe ecosystem. Wikipedia
● Runway ML: Employ for real-time video editing, motion tracking, and generating videos from text
prompts, facilitating rapid content creation. Synthesia+7Business Insider+7Tech | Business |
Economy+7
● Google Veo 3: Utilize for generating high-quality videos from simple text or image prompts,
incorporating synchronized audio and dialogues. Synthesia+3The Times of India+3Indiatimes+3
● OpenAI's Sora: Leverage for creating short video clips from text prompts, enabling quick
visualization of concepts.
● Luma Labs' Dream Machine: Apply for transforming static images into dynamic videos, adding
motion to still visuals.
● Midjourney & DALL·E: Use for generating high-quality, stylized images from textual
descriptions, aiding in concept development.
● Canva Magic Design: Employ for rapid prototyping and generating design variations,
streamlining the design process.Responsibilities:
● Innovative Ideation: Lead brainstorming sessions integrating AI tools to explore creative
concepts and design solutions.
● Efficient Execution: Implement AI-driven workflows to accelerate the production of static and
dynamic content, maintaining high-quality standards.
● Team Empowerment: Train and guide the design team in adopting AI tools, fostering a culture of
continuous learning and innovation.
● Strategic Integration: Collaborate with cross-functional teams to align AI-driven design initiatives
with overall business objectives and user experience goals.
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