Digital Acquisition Specialist

2 Months ago • 4 Years + • Sales

Job Summary

Job Description

The Digital Acquisition Specialist will be crucial for efficiently executing operations, optimizing and enhancing the performance of each digital advertising medium to maximize campaign performance and conversions. Responsibilities include setting up, optimizing, and continuously managing PPC and digital advertising campaigns. The role involves audience and keyword research, campaign setup, segmentation, goal tracking, A/B testing, budget management, conversion and KPI optimization. Additionally, the specialist will be responsible for dashboard setups, data analysis, monthly KPI reports with recommendations, and SEO strategy implementation. Collaboration with other marketing teams and staying updated on advertising trends are also essential.
Must have:
  • 4+ years experience in marketing or communications
  • Exceptional analytical and quantitative skills
  • Experience with Google, Meta, Apple, X, LinkedIn, TikTok, Programmatic Ads
  • In-depth knowledge of Google Analytics and related platforms
  • Knowledge of app tracking platforms
  • Ability to manage multiple tasks effectively
  • Collaborative and independent work skills
Good to have:
  • Experience in the gaming industry
  • Interest or experience in sports
Perks:
  • Comprehensive compensation
  • Work-life balance initiatives
  • Autonomy – personal freedom and responsibility
  • Creativity – open to new ideas
  • Growth – personal and professional development
  • Top-notch professionals
  • People-oriented environment

Job Details

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

 

We are seeking a Digital Acquisition Specialist that will be key for efficient execution of our operation, optimizing and improving the performance of each digital advertising medium to maximize the performance of our campaigns and conversions.  

What You'll Do:

  • Set up, optimization and continuous management of PPC and digital advertising campaigns.
  • Audience and keyword research, digital campaign setup, segmentation and goal tracking, A/B testing, budget management, conversion and KPI optimization.
  • Dashboards set ups, campaign data analysis and monthly reports on KPIs with monthly recommendations and strategies.
  • Planning, implementing, and monitoring of SEO strategies using keyword analysis and technical audits.
  • Active collaboration with other Marketing teams to align digital advertising initiatives with other campaigns.
  • Keeping updated knowledge on trends in advertising and digital analysis.
  • Acquisition and maintenance of technical certifications related to the area.

What You'll Bring:

  • Graduate degree in Marketing, Communications, or other related fields. 
  • 4+ years’ experience in similar roles with a focus on Marketing, Communications, or other related fields.
  • Exceptional analytical and quantitative skills.
  • Experience with Google Ads, Meta Ads, Apple Search Ads, X Ads, LinkedIn Ads, TikTok Ads, Programmatic Advertising.
  • In-depth knowledge of Google Analytics, Google Search Console, Looker, and related platforms.
  • Knowledge of app tracking platforms Google Play Console and App Store Connect.
  • Experience in tracking platforms such as AppsFlyer, Adjust or similar.
  • Demonstrated ability to manage multiple tasks and priorities effectively.
  • Ability to work both collaboratively and independently.
  • Motivated person, with strategic and creative vision in digital advertising solutions.
  • Experience in the gaming industry (optional).
  • Interest or experience in sports (bonus).

Aviso de Privacidad para Candidatos

En cumplimiento de lo establecido en la Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) y su respectivo Reglamento, Rush Street Interactive México, S. de R.L. de C.V. con domicilio en Blvd. Manuel Ávila Camacho 24, Piso 21, Lomas de Chapultepec, Miguel Hidalgo, 11000 CDMX, México (en adelante, “RSI”); es el Responsable de los datos personales que nos proporcione, por lo que hace de su conocimiento el presente Aviso de Privacidad con el fin de que conozca cómo se tratarán sus datos personales.

  1. Datos Personales recolectados

Los datos personales que RSI puede llegar a tratar pertenecen a las siguientes categorías:

Datos de identificación. Nombre completo, domicilio, edad, sexo, fecha de nacimiento, lugar de nacimiento, nacionalidad, Registro Federal de Contribuyentes (R.F.C.), número de Seguridad Social, Clave Única de Registro de Población (C.U.R.P.), estado civil, firma, fotografías o imágenes de su persona.

Datos de contacto. Domicilio completo, correo electrónico, número de teléfono móvil y/o fijo.

Datos financieros o patrimoniales. Información resultante de los estudios socioeconómicos que se lleven a cabo, salario actual, otras percepciones, información de cuenta bancaria, constancia de situación fiscal, clave interbancaria.

Datos laborales y académicos. Antecedentes laborales y académicos, certificados de estudio, currículum vitae, desempeño laboral, información relacionada con trabajos anteriores.

RSI también podría tratar los siguientes datos personales que se consideran como sensibles (en lo sucesivo se entenderán incluidos cuando se haga referencia a “Datos Personales”):

Datos de Salud. Estado de salud actual y pasado, tipo de sangre.

Datos Biométricos: Huella dactilar.

RSI puede recolectar los datos personales mediante la entrega directa por su parte a través de cualquier medio de contacto. También puede recolectar datos personales de manera indirecta a través de fuentes de acceso público y de otras fuentes disponibles en el mercado.

  1. Finalidades del Tratamiento

Los datos personales que nos proporcione, serán tratados para las siguientes finalidades:

  • Solicitar la hoja de vida y documentos anexos para su evaluación.
  • Comunicarse por cualquier medio de contacto suministrado cuando se requiera para continuar con el proceso de selección.
  • Verificar antecedentes, información personal, experiencia laboral y profesional como parte del proceso de selección.
  • Contar con un registro de las personas que se presentaron en cada proceso de selección y sus resultados.
  • Reportar información a las autoridades competentes en caso de que se requerido.
  • Verificar información en cumplimiento de regulaciones vigentes como la relacionada con los requerimientos para la prevención del lavado de activos y la financiación del terrorismo.
  • Cualquier otra finalidad directamente relacionada con los procesos de selección que adelante RSI.

III. Transferencias de datos personales

Sus datos personales podrán ser transferidos, de conformidad con lo establecido en la LFPDPPP, en los casos en los que RSI no requiera el consentimiento del Titular para realizar transferencias de datos personales nacionales o internacionales de acuerdo con lo previsto en el artículo 37 de la LFPDPPP o en cualquier otro caso de excepción previsto por la misma u otra legislación aplicable.

Para el cumplimiento de la relación jurídica entre usted y RSI, le informamos que sus datos personales podrán ser remitidos a Encargados a nivel nacional e internacional conforme a la LFDPPP, dichas remisiones no requieren de su consentimiento.

  1. Medidas de Seguridad

RSI se compromete a salvaguardar la confidencialidad de sus Datos Personales; por tanto, en cumplimiento a las políticas corporativas y a lo establecido en la Ley, RSI mantiene las medidas de seguridad necesarias con el fin de proteger las bases de datos y para evitar su pérdida, alteración, destrucción, uso, acceso o tratamiento no autorizado.

  1. Ejercicio de Derechos

Usted podrá en cualquier momento, (i) acceder a los datos personales que obren en poder de RSI, (ii) rectificarlos cuando sean inexactos o incompletos, inadecuados,  excesivos, siempre y cuando no resulte imposible o exija esfuerzos desproporcionados, (iii) oponerse al tratamiento de los datos personales por causa legítima, (iv) cancelarlos, salvo cuando pudiese causar perjuicios a derechos o intereses legítimos de terceros o en los casos previstos por la Ley, (v) a limitar su uso y divulgación, y (vi) revocar su consentimiento (aunque esto podría no ser procedente o significar la terminación de la relación laboral).

Usted podrá ejercer dichos derechos ya sea directamente, o a través de su representante legal, a través del correo electrónico: datospersonales@rushbet.mx o mediante escrito dirigido a RSI en el domicilio ubicado en Blvd. Manuel Ávila Camacho 24, Piso 21, Lomas de Chapultepec, Miguel Hidalgo, 11000 CDMX, México.

Su solicitud deberá contener y acompañar:

  • Su nombre y domicilio, y cualquier otro medio para comunicarle la respuesta.
  • Los documentos que acrediten su identidad y/o de su representante legal.
  • La descripción clara y precisa de los Datos Personales respecto de los cuales se busca ejercer alguno de los derechos antes mencionados.
  • Cualquier otro elemento o documento que facilite la localización de los Datos Personales.
  • En el caso de solicitudes de rectificación deberá señalar las modificaciones a realizarse y aportar la documentación que sustente su petición (cuando resulte conducente).

En caso de dudas respecto al Tratamiento de los Datos Personales, o al procedimiento de ejercicio de derechos, por favor ponerse en contacto a través de los medios antes indicados.

  1. Cambios al Aviso de Privacidad

En el evento en que se presenten cambios al presente Aviso de Privacidad, los mismos les serán puestos a su disposición al correo electrónico que nos haya proporcionado.

VII. Consentimiento 

Manifiesta que conoce el contenido de este Aviso de Privacidad y que consiente al tratamiento de sus datos personales en los términos y condiciones que se señalan en este Aviso. Dicho consentimiento lo otorga también para el tratamiento de sus datos personales sensibles y para las transferencias de sus datos personales, de acuerdo con lo antes especificado. #LI-HYBRID

What Makes Us Great:
  • Comprehensive compensation
  • Work-life balance initiatives
  • Autonomy – we embrace personal freedom and responsibility
  • Creativity – we are open to new ideas of how we can be better
  • Growth – we want you to develop personally as well as professionally
  • Top-notch professionals who are passionate about what they do
  • People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!

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About The Company

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game. RSI was named the 2022 EGR North America Awards Operator of the Year, Customer Service Operator of the Year, and Social Gaming Operator of the Year. RSI is committed to industry-leading responsible gaming practices and seeks to provide its customers with the resources and services they need to play responsibly. As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable.

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