Digital Multimedia Producer

About the job

Nexstar Media Group, Inc. is America’s largest local television and media company with 200 broadcast stations (including partner stations) in 116 markets addressing more than 68% of U.S. television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.nexstar.tv

KLAS 8 News Now – the CBS affiliate in Las Vegas, Nevada is looking for a Digital Multimedia Producer to create both written and visual content for its online audiences.

This role is responsible for creatively telling stories that enhance the website user experience through the video format, as well as writing quick-hit local stories, breaking news and enterprise reports. This individual will also update the local website by curating high-performing content and crafting homepage layouts driven by data. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Producer will attend editorial meetings as needed/assigned. Producer will have familiarity with local, regional and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.

Essential Duties & Responsibilities:

• Routinely spot video coverage opportunities and produce short video pieces that augment written coverage and provide supplemental context and information to our readers
• Maintain a database of available and reusable video pieces for publication
• Model best practices for video style, format, tone, and the use of sensitive material while serving as an expert for our production software
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Flexibility to perform duties
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools, and observed patterns to guide decision-making
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow a local audience
• Build positive working relationships and collaborate with newsroom staff to ensure thorough planning and video execution on key events and special projects
• Promote and distribute news content on social media
  
  

Requirements & Skills:

• 2 years of experience in digital content, journalism, news gathering and video production with a preferred emphasis on published video for the digital space
• Self-starting demeanor with an eagerness to find, pitch and execute own video projects
• Familiarity with the Adobe suite of video production tools, graphic templates and video hosting platforms
• Solid foundation in journalism ethics on issues such as copyright and attribution
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Capable of researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
  
  

Physical Demands & Work Environment:

The Digital Multimedia Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. In addition, the Digital Multimedia Producer must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.

EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled