Digital Panel Specialist

At YouGov Shopper, we provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

YouGov Shopper monitors the Fast Moving Consumer Goods (FMCG) and Retail market in the Netherlands by tracking the purchase behavior of 10,000 families. These households continuously register their grocery purchases via our YouGov Shopper app. The data collected from these daily purchases allows us to analyze market trends and report our findings to clients, including manufacturers and retailers.

As a Digital Panel Specialist, you will be responsible for setting up digital marketing campaigns, analyzing data and analytics, and recommending or implementing actions based on your findings. You will also support other tasks such as project management and communication with the panel.

You Will:

• Set up and manage marketing campaigns on various digital platforms such as Google, Meta, X, etc., to recruit new panel members for our Shopper Panel.
• Monitor analytics from our panel website and take necessary actions or make recommendations regarding panel recruitment and engagement based on your findings.
• Support the development and execution of digital communication to the panel based on your data and/or data received directly from the panel.
• Assist in managing and executing various small and large projects related to panel management (assisting the helpdesk, preparing samples, surveys, rewards, etc.).

You Have:

• An associate or bachelor's degree in marketing, communications, or equivalent.
• Flexible, proactive, and structured organizational talent.
• Basic knowledge of SEO, SEA, Social Media Marketing campaigns, etc. A background in digital marketing or related fields is a plus.
• Ability to work both independently and as part of a team.
• Strong communication skills and excellent knowledge of Dutch. Additionally, you can express yourself fluently in English.

What We Offer:

• A challenging adventure with opportunities to develop your talents and build your career.
• An exciting work environment that fosters collaboration.
• A dynamic team that values individuality, built on trust, respect, and the pursuit of the right solutions.
• A hybrid work model, allowing flexibility between remote work and our new office located in Breda.

This is a full-time position, with the possibility to discuss part-time options (minimum 20 hours p/w).

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Company Description and Culture 

YouGov is a global online research company, offering insight into what the world thinks.    

We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.  

Why join YouGov? 

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. 

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.  

Life at YouGov 

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. 

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.  

Equal Opportunity Employer 

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need. 

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy